Natural therapist Farida Irani created Ayurveda Aromatherapy brand Subtle Energies in 1993. We spoke to the visionary founder about the challenges, changes and the future.
South Korean brand Aromatica is focusing its efforts on strengthening its brand presence in the US market, where it is aiming to expand into the physical retail market.
A neurocosmetics project exploring the connection between skin, mind, and mood, offers the cosmetics industry a novel approach to inclusivity, says its chief architect.
Beauty and personal care brands can innovate further with fragrances, bringing scent to the centre of a product and highlighting health and wellbeing benefits it can bring, says a Mintel analyst.