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Male grooming trend: a closer look

Male grooming trend: a closer look

By Lucy Whitehouse

Male grooming has been strengthening and evolving as a category within beauty over the past few years, and now, Google as picked it out as one of four key trends for the industry to watch.

UK women turn to brands for online beauty tips

UK women turn to brands for online beauty tips

By Simon Pitman

Despite the raging success of You Tube beauty experts, it seems that when women want digital beauty advise, they turn to their favourite brands for inspiration.

Eyes on vloggers: still dominating beauty online

Eyes on vloggers: still dominating beauty online

By Lucy Whitehouse

With Instagram moving into Snapchat’s traditional field of ‘stories’, the power of beauty influencers across social media is likely to strengthen as they maximise the ever-growing number of platforms with which to reach viewers.

L'Oreal and YouTube look to lead on beauty vlogging

L'Oreal and YouTube look to lead on beauty vlogging

By Lucy Whitehouse

L’Oréal and YouTube are teaming up to launch an online beauty vlogging school, in a move which suggests the global beauty brand is looking to take the lead on the lucrative content channel.

P&G told to make commercial intent of YouTube beauty channel clearer

P&G told to make commercial intent of YouTube beauty channel clearer

By Andrew MCDOUGALL

Procter & Gamble has been told to make the commercial intent of its YouTube channel ‘Beauty Recommended’ more obvious to viewers following a complaint by a blogger that it is not clear that the content is controlled by the beauty behemoth.

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