YouTube’s augmented reality (AR) try-on tool is a powerful way for the beauty industry to tell richer, more engaging stories and better connect with consumers, says Google’s head of product commercialisation.
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
Male grooming has been strengthening and evolving as a category within beauty over the past few years, and now, Google as picked it out as one of four key trends for the industry to watch.
Cosmetics Design spoke with You Tube beauty blogger Tina Yong, to ask her about how influencers like her are helping to shape the cosmetics and personal care industry.
Despite the raging success of You Tube beauty experts, it seems that when women want digital beauty advise, they turn to their favourite brands for inspiration.
Despite the dominance of beauty bloggers being a hot topic for beauty marketing, new research suggests brands themselves still hold a fair amount of sway over online influence.
With Instagram moving into Snapchat’s traditional field of ‘stories’, the power of beauty influencers across social media is likely to strengthen as they maximise the ever-growing number of platforms with which to reach viewers.
L’Oréal and YouTube are teaming up to launch an online beauty vlogging school, in a move which suggests the global beauty brand is looking to take the lead on the lucrative content channel.
With a new cosmetics range about to be launched by yet another vlogger, Cosmetics Design takes a look at the strong influence that YouTube beauty reviewers continue to hold over the beauty industry.
Procter & Gamble has been told to make the commercial intent of its YouTube channel ‘Beauty Recommended’ more obvious to viewers following a complaint by a blogger that it is not clear that the content is controlled by the beauty behemoth.
They have already set up their page and built a huge following; so rather than try and fight for the same space, cosmetics brands are catching on to the trend of teaming up with bloggers and social media celebrities to market their products.
Cosmetics company Kyoku has turned to social media platform YouTube as it looks to get closer to its audience and has sponsored a beauty blogger to produce a number of online videos.
