Wella, the hair care brand best known for its professional-level products, is aiming to develop a younger consumer base to keep up with “changing times”.
Procter & Gamble has reportedly agreed to pay majority
shareholders a cash price of €3.2 billion in consideration for a
77.6 per cent stake in the German beauty and hair care company
Wella.
German hair and beauty product producer Wella has this week
announced both the most profitable first quarter in the company's
history and the signing of a purchasing agreement with Procter
& Gamble, writes Louise Sheridan.
Wella, the German maker of hair-care and beauty products, has
forecast a 'year of challenges' for 2004 after the group reported a
significant drop in net profit. Recently acquired by Procter &
Gamble, the company was...
A hair care remedy package from Procter & Gamble has paved the
way for anti-trust clearance from the European Commission, allowing
it to go ahead with the acquisition of German group Wella.
German beauty care company Henkel has accepted a takeover offer
from US consumer goods giant Procter & Gamble for its 6.86 per
cent stake in German haircare company Wella, the company said on
Friday. P&G has been in control...
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