Natural beauty specialist Weleda will kickstart a worldwide campaign to drive uptake of its top-selling calendula baby care range, targeting expectant mothers and new parents.
Natural beauty specialist Weleda will celebrate its centenary next year and will use the occasion to spotlight its biodynamic farming and planetary diversity principles – concepts it hopes can inspire wider industry, its UK MD says.
Weleda is handing out free product samples in exchange for empty cosmetic packs during London Beauty Week – part of a bigger drive to spark conversation around sustainable packaging, it says.
Weleda’s body butter has been named Europe’s best free from skin care product thanks to its broad array of product qualities and attributes, says the Free From Skincare Awards’ (FFSA) co-founder.
Growing concern about global warming and ecological issues is
prompting consumers to seek out cosmetics that are both natural and
environmentally-friendly. CosmeticsDesign.com spoke to Weleda
executives to explore the challenges that...
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