The startup color cosmetics brand catering to the needs of women with medium complexions and yellow or olive undertones announced today the receipt of seed funding from the Zell Lurie Founders Fund.
DSM has explored Chinese women to deconstruct some cultural codes that influence the personal care market. The research is to ultimately tailor existing solutions and create new ones that answer the needs of this important market.
Ingredient suppliers need to stay on top of the trends and work with finished goods manufacturers to ensure they win over consumers, says Lubrizol’s Adrian Holland.
