Peer-to-peer insight on a product or brand is the most powerful influencer in global retail purchases, signalling significant promise for beauty to provide more user-generated content in-store and online, says an expert.
Global consumers are leaning into everyday influencers versus celebrities and established figures because this is where they believe authentic content can be found – a trend beauty brands must look at carefully, says an expert.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
Beauty continues to chase the digital boom most recently propelled by COVID-19, and creating engaging, impartial and authentic retail spaces is vital to success, says the head of onsite experience at Feelunique.
Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
Estée Lauder has reiterated its foray into the digital space as it looks to push its brands forward, launching The Estée Edit in July and the blog/personalized shopping experience appears to be making its mark.