Twitter

Twitter users dropping products from routine, concerned about personal odor, focused on ingredients

20-Jan-2022 By Ravyn Cullor

Conversations on social media can be indicative of what consumers are interested in, and market research company Netbase Quid combed Twitter to see what’s on in personal care.

Social media woes? Cosmetic brands ‘cannot govern' spread of information, claims study

15-Oct-2020 By Kacey Culliney

A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.

Recognising social media behaviour will breed success for beauty brands

20-Mar-2014 By Andrew MCDOUGALL

Beauty brands must understand that social media is an infrastructure used to connect people and interact, and not just a media platform to distribute their own messages, according to an industry expert.

L’Oréal and Nivea top of the pops on Facebook

17-Jan-2013 By Andrew MCDOUGALL

Cosmetics brands L’Oréal Paris and Nivea are the most ‘liked’ on social networking site Facebook in the EU-5; the five main markets in Europe.

Brands rewarding consumer engagement is best social media tactic says Mintel

25-Jan-2012 By Andrew McDougall

Brands using social media to connect with consumers have been urged to up their game after a new study from market analyst Mintel revealed that consumers are more likely to engage with a brand if they get something in return.

Refills and recycling: A look back at Luxe Pack

25-Oct-2011 By Andrew McDougall

CosmeticsDesign-Europe.com presents a round-up of news, views, videos and photos shared by people at the Luxe Pack Monaco 2011 event, as well as discussing some of the key themes from the show.