International personal care major Colgate-Palmolive has developed an active stannous, fluoride and potassium translucent charcoal toothpaste that offers protection from caries, erosion and hypersensitivity.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
Personal care major Colgate-Palmolive has developed toothpaste formulas incorporating metal silicates that it says provide efficient whitening whilst remaining gentle on the tooth enamel.
The Chinese oral care industry is being further impacted following
the news that the UK is now joining the list of countries
announcing that hazardous toothpaste products, believed to
originate from the country, are being found on...
Spanish authorities have instigated an EU-wide response to
hazardous toothpaste products originating from China, with the
announcement that it is to withdraw certain brands from the Spanish
market.
![Colgate-Palmolive has developed a translucent activated charcoal toothpaste - very different to the opaque and dark options currently on the market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/colgate-palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection/16223548-1-eng-GB/Colgate-Palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection.jpg)
![Colgate-Palmolive continues to carefully navigate restricted uses on certain ingredients and is working hard to cater to all lifestyles across budgets, expectations and uses [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/colgate-palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide/16095653-1-eng-GB/Colgate-Palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide.jpg)
