International personal care major Colgate-Palmolive has developed an active stannous, fluoride and potassium translucent charcoal toothpaste that offers protection from caries, erosion and hypersensitivity.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
The Chinese oral care industry is being further impacted following
the news that the UK is now joining the list of countries
announcing that hazardous toothpaste products, believed to
originate from the country, are being found on...