Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
French skin microbiome specialist Gallinée has launched a toothpaste and oral care supplement designed as a range to support the existing ecosystem of the mouth – a concept that has massive opportunity in the category, its founder says.
Personal care major Henkel has partnered with global packaging firm Albéa to roll out fully recyclable tubes across its complete oral care portfolio, starting with Spanish toothpaste brand Licor del Polo this month.
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
Colgate-Palmolive has launched a vegan-certified toothpaste line packed in fully recyclable plastic tubes across the UK and EU and says it will share the technology with competitors to drive sustainable change.
The millennials are a generation that every industry is talking about and given how digital savvy and connected they are, consumer goods companies need to engage on their platforms rather than traditional means, according to Colgate.
Reduced demand in the cosmetics industry had a particularly negative effect on the European tube market, which fell 5.3 per cent in 2009, according to etma, the European Tube Manufacturers Association.
Further consignments of tainted toothpaste have shown up in
Chicago, after authorities there said they had confiscated over
1,000 tubes of toothpaste, much of it thought to be illegal
counterfeit and gray market products.
FDA officials have conceded that the distribution of tainted
toothpaste throughout the US is much more wide-spread, extending to
larger numbers of discount stores than first thought as well as
prisons and hospitals.
In light of the recent scare over poisonous chemicals found in
toothpaste exports from China, the US Food and Drug Administration
has advised consumers to avoid buying any toothpaste labeled as
made in China.
Bearing witness to the growth in innovative products in the oral
care category, Colgate-Palmolive has launched its Luminous
Toothpaste in the US - billed as a premium toothpaste that combines
health and beauty properties, reports...
Greenpeace claims the Austrian versions of some well-known
toothpastes and baby creams contain preservatives that can cause
skin rashes and make bacteria resistant to medicine, according to
an AFP report.