Toothpaste

Microbiome-related claims are just one of the drivers for the oral care category (Image: Getty)

What’s driving the oral care category now?

By Kirsty Doolan

The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…

According to the World Health Organization (WHO), 520 million children worldwide suffer with caries in primary teeth, with various oral diseases affecting a total of almost 3.5 billion people globally [Getty Images]

BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS

Colgate-Palmolive VP: Oral disease is a ‘global health crisis’ that needs attention

By Kacey Culliney

Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...

Unilever reformulates to cater to cavity issues in Ghana

Unilever reformulates to cater to cavity issues in Ghana

By Michelle Yeomans

Unilever has reformulated its Pepsodent toothpaste to include 'three levels of protection' to combat high rates of oral decay in Ghana, following a report published by the World Health Organisation.