Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
French skin microbiome specialist Gallinée has launched a toothpaste and oral care supplement designed as a range to support the existing ecosystem of the mouth – a concept that has massive opportunity in the category, its founder says.
Personal care major Henkel has partnered with global packaging firm Albéa to roll out fully recyclable tubes across its complete oral care portfolio, starting with Spanish toothpaste brand Licor del Polo this month.
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
Colgate-Palmolive has launched a vegan-certified toothpaste line packed in fully recyclable plastic tubes across the UK and EU and says it will share the technology with competitors to drive sustainable change.
The millennials are a generation that every industry is talking about and given how digital savvy and connected they are, consumer goods companies need to engage on their platforms rather than traditional means, according to Colgate.
Reduced demand in the cosmetics industry had a particularly negative effect on the European tube market, which fell 5.3 per cent in 2009, according to etma, the European Tube Manufacturers Association.