Italian consumers are turning either to the highest end beauty products, or the lowest, as the mid-range takes the hit of the country’s recent economic uncertainty, according to Euromonitor International.
Cosmetic retailers are being urged to target masstige and premium
segments in order to stay abreast of the upsurge in supermarket
retailing cosmetics – which are predicted to account for over half
of all beauty sales by 2011.
After months of speculation the UK's leading retailer has announced
it plans to enter the United States retail market through the
convenience sector, where its cosmetics and toiletries offerings
could give the edge on the competition.
While almost two-thirds of consumers say that supermarkets are
their first choice retailers of toiletries and household goods,
nearly 40 per cent of them still prefer to purchase cosmetics from
specialist stores and pharmacies.