Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
![Leading beauty brands are expanding into new categories, new need sets and new consumer moments - all key to maintaining global success in the wider fast-moving consumer goods (FMCG) market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/kantar-worldpanel-brand-footprint-2022-beauty-brand-success-based-on-expansion-strategies/15688815-1-eng-GB/Kantar-Worldpanel-Brand-Footprint-2022-beauty-brand-success-based-on-expansion-strategies.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
