Sociology

Consumers trust ‘someone like me’ more than anyone else, says Edelman

Consumers trust ‘someone like me’ more than anyone else

By Deanna Utroske

Jennifer Cohan, president of the communications and marketing firm Edelman, shared new insights on consumer trust—and mistrust—when she spoke to cosmetics and personal care industry leaders and executives gathered for this year’s PCPC annual meeting in...

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