Brands using social media to connect with consumers have been urged to up their game after a new study from market analyst Mintel revealed that consumers are more likely to engage with a brand if they get something in return.
Canada-based Enhance Skin Products has filed an Indirect Primary Offering Agreement (IPOA) as part of aims to launch into direct sales mediums, including social networking.
Ingredients giant Symrise has become one of the first personal care suppliers to tap into the world of social media as a means of finding out what end users really want.
Covering chemical lists, social networking, and the Obama administration, the 2009 Legal and Regulatory Conference takes place this week in Vancouver, Canada.
Social networking sites like Twitter, YouTube, and Facebook are all places where companies can open up a dialogue with their consumers, but according to innovation agency Maddock Douglas few cosmetics firms are taking full advantage of their marketing...
