UK-based skin care brand Facetheory has big plans for global growth. We spoke to the new Chief Marketing Officer Marc Gallagher about what’s happening next at the brand.
Beauty popup expert James Barnes, founder of creative agency Backlash, shared his advice on what makes a good popup and revealed the recent trends he’s spotted.
The video-sharing app has forever changed the trends cycle. Scroll through the image gallery to see 6 of the biggest makeup and nail trends consumers are currently searching for.
Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
The social media boom has created an architecture of misinformation that, if left unchallenged, will have damaging long-term effects on the beauty industry, warns a cosmetic claims consultant.
L’Oréal has announced the acquisition of US color cosmetics player NYX Cosmetics in a move that will see it take on one of the fastest growing players in this highly competitive category.
