NFC-enabled packaging can help to minimise the environmental impact of product packaging, in addition to boosting engagement with consumers, claims a company that has recently worked with Paco Rabanne.
Berlin studio Look Labs has collaborated with Canadian artist Sean Caruso to launch a digital fragrance encoded into non-fungible token (NFT) artwork to accompany a limited rollout of its unisex perfume, a move it says is a nod to the future of prestige...
The beauty industry has significantly improved its waste footprint over the years, but brands can step up in-house separation efforts and improve consumer engagement to drive further change, says an expert.
The global market for smart packaging for cosmetics products using
such technologies as radio frequency identification (RFID) will
grow to $618m (€489.5m) in 2013 from the current $9m, according to
a forecast report.