With the online beauty boom after COVID-19, it has become harder for skin care brands to stand out and engage with shoppers who still enjoy and rely on traditional tactile engagement ahead of purchase, says Mintel.
Peer-to-peer insight on a product or brand is the most powerful influencer in global retail purchases, signalling significant promise for beauty to provide more user-generated content in-store and online, says an expert.
Cosmetics major Lush will heavily invest in brick and mortar modernisation across its European store network this year, in a clear nod to the potential it sees for the high street.
Nowadays e-commerce is big business and beauty brands would do well listen to consumers and ensure they have a more personalised online shopping experience if they are to grab the opportunity and make the most of the digital world.
A French perfumer has launched an online boutique following the
success of its fragrance store, in turn riding the growing
phenomenon for online shopping.
A report has emerged stating that cosmetics are amongst the top
five most popular gifts this Christmas, with the average consumer
set to spend more this holiday period than any other.
![Many skin care consumers still value in-store sampling and testing, so brands need to work hard to balance out online and brick and mortar retail strategies [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/skin-care-retail-needs-balance-between-online-and-offline-says-mintel/15607541-1-eng-GB/Skin-care-retail-needs-balance-between-online-and-offline-says-Mintel.jpg)
![Beauty brands and retailers need to consider ways of bringing the consumer voice to the fore during the shopper journey, providing easy-access user-generated content [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-retail-future-hangs-on-user-generated-content-insight-in-store-and-online-says-bazaarvoice/13228181-1-eng-GB/Beauty-retail-future-hangs-on-user-generated-content-insight-in-store-and-online-says-Bazaarvoice.jpg)
![Lush has unveiled three of its store refits with the latest opening in Leicester last week [pictured] featuring dedicated consultation space, clearly differentiated zones and a gifting service space [Image: Lush]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/02/lush-5m-store-upgrade-investments-across-uk-and-europe-to-improve-consumer-experience/13207571-1-eng-GB/Lush-5m-store-upgrade-investments-across-UK-and-Europe-to-improve-consumer-experience.jpg)
