(image courtesy of the brand)

bareMinerals launches an app with MatchCo technology

By Deanna Utroske

MADE-2-FIT is the first app from Shiseido since the multinational beauty company acquired MatchCo in January. Designed expressly for use on the iPhone, it’s now available to color cosmetics consumers on the App Store

Shiseido creates Shiseido Venture Partners

Shiseido to invest millions in beauty startups

By Natasha Spencer

As Shiseido prepares to invest up to ¥3 billion (€24.8 mn) in start-up ventures, the cosmetic giant’s new team will be on the lookout for technologically-advanced concepts and innovations that complement its existing portfolio and operations.

A look at Shiseido’s developments in Asia in 2016

A look at Shiseido’s developments in Asia in 2016

By Michelle Yeomans

Shiseido has rapidly expanded across the Americas and Europe this year with focused efforts on travel retail, R&D hubs and partnerships with major beauty players. Here though, we’re taking a look at how the Japanese cosmetics player has still managed...

Katsunori Yoshida, executive vice president of Shiseido’s Americas Innovation Center (third from the left) at the AIC ribbon cutting. Also pictured: Marc Rey, president & CEO of Shiseido Americas (left), Masahiko Uotani, president & group CEO of Shiseido, and Yoichi Shimatani, chief research & development officer of Shiseido (right).

How Shiseido makes makeup

By Deanna Utroske

Katsunori Yoshida, executive vice president of Shiseido’s newly operational Americas Innovation Center, talked with Cosmetics Design about how the company innovates, what differentiates brands and regions, and the forthcoming cosmetic that will revolutionize...


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