Japanese beauty brand SHISEIDO will launch a brand-new foundation in September that claims to bolster and fortify the skin's natural barrier with fermented kefir extract.
Japanese beauty brand SHISEIDO is releasing a new lipstick that will tap into post-pandemic consumer demand for both strong colours without compromising on comfort.
Japanese beauty major Shiseido will start to prioritise strategic investments in three key areas – brands, innovation and people – to drive revenue growth, according to its CEO.
A flurry of patents were filed in 2022 from industry heavyweights, including L’Oréal, Unilever, Colgate-Palmolive and Shiseido. Here, CosmeticsDesign-Europe rounds up our coverage of the year’s patent-worthy innovations.
International beauty major Shiseido has advanced scientific understanding on facial sagging via digital research tools and experiments, defining ring collagen as central to face skin morphology and detailing how to reconstruct this network as people aged.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
International beauty giant Shiseido has developed a heating device that improves absorption of UV protective formulas, assuring protection after the application of makeup on top.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
Japanese cosmetics giant Shiseido is set to debut three new innovations in the second half of this year as a response to the recent changes in consumer behaviours.
Japanese beauty major Shiseido is planning to invest JPY10bn (USD75.5m) in both brand equity and its employees as part of plans to go on the offensive and buck the declining trend of the market.
Shiseido is aiming to accelerate the growth of its skin care business in the western markets with marquee brands such as SHISEIDO, Clé de Peau Beauté and Drunk Elephant.
Japanese cosmetics major Shiseido is developing a digital beauty platform to cater to the online lifestyle habits that are likely to continue long after the pandemic, revealed the firm’s CEO.
A trio of Japanese cosmetics companies – Shiseido, Kao and Lion – have stepped up to aid relief efforts in Ukraine amid Russia’s ongoing attacks on the country.
A new study by Japanese cosmetics firm Shiseido has discovered evidence that men tend to form wrinkles at the corners of their eyes more than a decade earlier than women.
Japanese beauty and personal giant Shiseido will be making “aggressive marketing investments” in the fourth quarter to capitalise on what it believes is the beginning of market recovery from this year’s COVID-19 resurgence.
Japanese cosmetics company Shiseido has recorded a 194.8% surge in operating profits as sales grew in all regions except for its home market thanks to its skin beauty and prestige brands, as well as the strength of its e-commerce business.
We round-up our most-read stories on the activities of the big-name beauty brands in the region, featuring news updates from Shiseido, LG Household & Health Care, Amorepacific, and more.
Japanese beauty major Shiseido is throwing its full weight behind skin care with its CEO believing there are “emerging segments” that it can capitalise on in the next few years.
Shiseido-owned make-up brand Maquillage has launched a new lip product featuring new technology that makes it transfer resistant despite its glossy finish.
Japanese beauty giant Shiseido has launched a new range of skin care products under the AQUALABEL brand that was developed in response to skin care needs and concerns that have been influenced by the COVID-19 pandemic.
Japanese beauty group Shiseido’s decision to sell off three more brands in bid to focus on high-end skin care as its core category is a ‘no-brainer’, with beauty experts saying it is a smart decision to strengthen the company’s position in uncertain times.
Shiseido has confirmed plans to launch Second Skin on October 1 – a technology that can diminish undereye ageing signs without make-up, in a move the firm says will offer “new experiences” to consumers.
The fourth iteration of Shiseido’s best-selling Ultimune serum showcases the company’s research into the co-relation between blood circulation and skin health.
In this round-up of financial results, M&As and funding drives in the cosmetics industry, we highlight the first-quarter results from Shiseido, Kao Corp, L’Occitane and more.
Japanese beauty giant Shiseido has developed new technology to enhance the effectiveness of micellar water that it will launch with Clé De Peau Beauté starting from June 2021.
Shiseido-owned ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.
Japanese beauty major Shiseido has announced that it will partially terminate the exclusive global license with Dolce & Gabbana regarding the product development, manufacturing, distribution and marketing of its beauty products.
A new study by Japanese cosmetics giant Shiseido has discovered that masking the scent of nonenal, an age-related malodour, can prevent skin cell damage and skin thinning.
Japanese beauty major Shiseido said it plans to launch ‘second skin’ this year, a so-called game-changing new technology which can diminish undereye bags instantly without the use of make-up.
Shiseido is adamant that human contact is still essential to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.
Japanese cosmetics giant Shiseido Company has highlighted its plans for its key brands like SHISEIDO and ELIXIR as it focuses on building a powerful portfolio centred on skin beauty.
Japanese cosmetics major Shiseido Company saw its financial performance continue to dip in the fourth quarter, resulting in a 18.6% decrease in net sales and an 86.9% loss in operating profits for the full year of 2020.
Japanese cosmetic giant Shiseido Company has announced the decision to sell its low-cost personal care business to CVC Capital Partners in a deal worth 160 billion yen ($1.5bn) in order to focus on its more high-end cosmetic brands.
Shiseido has developed new technology to reduce the use of UV filters – such as titanium oxide and zinc oxide – to improve texture and white cast issues without compromising the strength of UV protection.
Japanese cosmetics conglomerate Shiseido Company has announced a refill service for its flagship serum and a new planet-friendly lip palette with the launch of its new Sustainable Beauty Actions (SBAS) initiative.
A new joint research by the Shiseido Company and the Cutaneous Biology Research Center (CBRC) have found a way to prevent the decrease of Langerhans cells to maintain the skin’s immunity and vitality.
A new study by the Shiseido Company has discovered that the concentration of blood vessels under the skin can hinder the improvement of skin pigmentation spots.
A new research study by Japanese cosmetics powerhouse Shiseido has determined that sensitive skin has less diverse biodiversity compared to less sensitive skin.
New research by Shiseido has found that applying pressure on the skin can activate the stem cells stored in ‘reservoirs’ in the skin and could improve the appearance of ageing on the skin.
The ongoing coronavirus (COVID-19) pandemic has changed the face of beauty business as we know it, and a dig into the financials shows some majors and categories have weathered the storm better than others.
Japanese cosmetics company Shiseido has announced new strategies to tackle impacts of the novel coronavirus (COVID-19) outbreak if the economy does not recover by early 2021.
Japanese personal care major Shiseido has developed a range of makeup tools from reinforced resin, including eyelash curlers, beauty scissors and tweezers, that address metal allergies and sensitivities.
The Shiseido Company is bracing for impact as the novel coronavirus spreads through Europe and the Americas, while its China business shows encouraging signs of recovery.
The Shiseido Company has developed a new foundation formula that claims to provide the high coverage of a solid foundation with a natural finish it likens to stockings.
The Shiseido Company saw net sales and operating profit increase by 5.7% and 5.1% respectively due to the strong momentum in Travel Retail, China and EMEA, its full-year 2019 figures reveal.
Shiseido has found that yeast extract has the potential to keep skin capillaries healthy, which in turn boost collagen production and maintains skin elasticity.
![SHISEIDO will launch a brand-new foundation in September that claims to bolster and fortify the skin's natural barrier. [SHISEIDO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-to-unveil-foundation-that-strengthens-skin-barrier-with-fermented-extracts/16458587-1-eng-GB/SHISEIDO-to-unveil-foundation-that-strengthens-skin-barrier-with-fermented-extracts.jpg)
![SHISEIDO is releasing a new lipstick that will tap into post-pandemic consumer demand for both strong colours without compromising on comfort. [SHISEIDO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/04/25/beauty-consumers-seeking-out-strong-lip-colours-with-balm-like-comfort-shiseido/16329628-3-eng-GB/Beauty-consumers-seeking-out-strong-lip-colours-with-balm-like-comfort-Shiseido.jpg)
![Shiseido will start to prioritise strategic investments in three key areas. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/02/21/shiseido-will-make-proactive-investments-for-revenue-growth-from-2023-ceo/16170182-1-eng-GB/Shiseido-will-make-proactive-investments-for-revenue-growth-from-2023-CEO.jpg)
![Unilever, L'Oréal, Procter & Gamble, Colgate-Palmolive, Beiersdorf, Coty and Shiseido all filed important patents in 2022 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/21/beauty-patents-2022-from-unilever-l-oreal-colgate-palmolive-and-more-focus-on-uv-protection-hair-care-and-technology/16040312-1-eng-GB/Beauty-patents-2022-from-Unilever-L-Oreal-Colgate-Palmolive-and-more-focus-on-UV-protection-hair-care-and-technology.jpg)
![Shiseido has mapped out a ring collagen network present in facial skin that is crucial to morphology as a person ages [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/shiseido-identifies-ring-collagen-network-as-central-to-ageing-signs-in-facial-skin/15803259-1-eng-GB/Shiseido-identifies-ring-collagen-network-as-central-to-ageing-signs-in-facial-skin.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
![Shiseido says its heating device improves absorption of UV protective formulas even if makeup is applied on top [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/shiseido-heating-device-for-sunscreen-and-skin-to-improve-uv-protection/15774288-1-eng-GB/Shiseido-heating-device-for-sunscreen-and-skin-to-improve-UV-protection.jpg)
![Global beauty brands and retailers continue to invest fast in tech-led innovation, from metaverse experiences through to at-home fragrance blending [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-cosmeticsdesign-webinar-with-sephora-shiseido-orveon-mintel-and-the-virtual-events-group/15748695-1-eng-GB/Beauty-tech-CosmeticsDesign-webinar-with-Sephora-Shiseido-Orveon-Mintel-and-The-Virtual-Events-Group.jpg)
![Shiseido is planning to invest JPY10bn in both brand equity and its employees. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-to-invest-over-75m-in-brand-equity-and-employee-training/15679818-1-eng-GB/Shiseido-to-invest-over-75m-in-brand-equity-and-employee-training.jpg)
![Shiseido is aiming to accelerate the growth of its skin care business in the western markets. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-west/15315451-1-eng-GB/Shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-West.jpg)
![Shiseido is developing a digital beauty platform to cater to the online lifestyle habits. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles/15292936-1-eng-GB/Shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles.jpg)
![A trio of Japanese cosmetics companies have stepped up to aid relief efforts in Ukraine amid Russia’s ongoing attacks. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-kao-and-lion-show-solidarity-with-ukraine-amid-intensifying-conflict-with-russia/13325584-1-eng-GB/Shiseido-Kao-and-Lion-show-solidarity-with-Ukraine-amid-intensifying-conflict-with-Russia.jpg)
![Shiseido has discovered evidence that men tend to form crow's feet more than a decade earlier. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/08/shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women/13047221-1-eng-GB/Shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women.jpg)
![Shiseido will be making “aggressive marketing investments” in the fourth quarter. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-will-increase-marketing-investments-by-132m-after-holding-back-in-previous-year/13007293-1-eng-GB/Shiseido-will-increase-marketing-investments-by-132m-after-holding-back-in-previous-year.jpg)
![Shiseido has recorded a 194.8% surge in operating profits as sales grew in all regions except Japan. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-q3-2021-operating-profit-surges-by-over-190-as-sales-improve-in-all-regions-except-japan/13006994-1-eng-GB/Shiseido-Q3-2021-Operating-profit-surges-by-over-190-as-sales-improve-in-all-regions-except-Japan.jpg)
![Shiseido, Amorepacific, LG H&H and more in our big brand round-up [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-amorepacific-lg-h-h-and-more-in-our-big-brand-round-up/12961150-1-eng-GB/Shiseido-Amorepacific-LG-H-H-and-more-in-our-big-brand-round-up.jpg)
![Shiseido taking steps to strengthen the foundation of its business with skin care. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-ceo-on-why-skin-care-set-to-become-even-bigger-post-pandemic/12882397-1-eng-GB/Shiseido-CEO-on-why-skin-care-set-to-become-even-bigger-post-pandemic.jpg)
![Maquillage is launching a new lip product featuring new technology that makes it transfer resistant despite its glossy finish. [Maquillage]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/09/22/shiseido-s-maquillage-launches-transfer-resistance-gloss-with-new-tech/12843054-1-eng-GB/Shiseido-s-Maquillage-launches-transfer-resistance-gloss-with-new-tech.jpg)
![The new range was developed in response to skin care needs and concerns that have been influenced by the COVID-19 pandemic. [Shiseido / AQUALABEL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/aqualabel-launches-range-focusing-on-skin-health-and-fermented-ingredients/12812397-1-eng-GB/AQUALABEL-launches-range-focusing-on-skin-health-and-fermented-ingredients.jpg)
![Shiseido has confirmed plans to launch Second Skin on October 1 [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-promises-to-offer-new-experiences-with-second-skin-tech-launch-in-october/12738825-1-eng-GB/Shiseido-promises-to-offer-new-experiences-with-Second-Skin-tech-launch-in-October.jpg)
![Shiseido’s best-selling Ultimune serum showcases the company’s research into the co-relation between blood circulation and skin health. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shiseido-s-latest-ultimune-serum-taps-into-breakthrough-research-on-blood-circulation/12633921-1-eng-GB/Shiseido-s-latest-Ultimune-serum-taps-into-breakthrough-research-on-blood-circulation.jpg)
![Our updates on financial results, M&As and funding drives in the cosmetics industry. [L'Occitane]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-kao-l-occitane-and-more-feature-in-our-latest-beauty-business-and-finance-update/12569556-1-eng-GB/Shiseido-Kao-L-Occitane-and-more-feature-in-our-latest-beauty-business-and-finance-update.jpg)
![Shiseido has developed new technology to enhance the effectiveness of micellar water. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/cle-de-peau-s-new-micellar-cleansing-water-to-feature-shiseido-s-new-make-up-removing-tech/12504118-1-eng-GB/Cle-De-Peau-s-new-micellar-cleansing-water-to-feature-Shiseido-s-new-make-up-removing-tech.jpg)
![ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025. [Shiseido / ELIXIR]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/shiseido-s-elixir-aiming-for-all-key-products-to-be-refillable-by-2025/12503918-1-eng-GB/Shiseido-s-ELIXIR-aiming-for-all-key-products-to-be-refillable-by-2025.jpg)
![Shiseido will partially terminate the exclusive global license with Dolce & Gabbana. [Dolce & Gabbana]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-partially-terminates-global-license-with-d-g-to-focus-on-2023-targets/12407092-1-eng-GB/Shiseido-partially-terminates-global-license-with-D-G-to-focus-on-2023-targets.jpg)
![Shiseido said it plans to launch highly anticipated ‘second skin’ technology this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shiseido-plans-to-launch-highly-anticipated-second-skin-tech-into-market-this-year/12331950-1-eng-GB/Shiseido-plans-to-launch-highly-anticipated-second-skin-tech-into-market-this-year.jpg)
![Shiseido said human contact is still essential to drive beauty sales but believes it can be enhanced greatly by AI and AR. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/30/shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant/12310916-1-eng-GB/Shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant.jpg)
![Shiseido Company has highlighted its plans for its key brands as it focuses on building a powerful portfolio centred on skin beauty. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/16/shiseido-outlines-plans-for-key-brands-as-it-seeks-to-recover-from-covid-19-slump/12182881-1-eng-GB/Shiseido-outlines-plans-for-key-brands-as-it-seeks-to-recover-from-COVID-19-slump.png)
![Shiseido saw its financial performance continue to dip in the fourth quarter. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-reports-net-sales-declines-in-q4-and-2020-against-tough-covid-19-conditions/12178099-1-eng-GB/Shiseido-reports-net-sales-declines-in-Q4-and-2020-against-tough-COVID-19-conditions.jpg)
![Shiseido has announced the decision to sell its low-cost personal care business for $1.5bn. [Shiseido/Senka]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/04/shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care/12160915-2-eng-GB/Shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care.jpg)
![Shiseido debuts Smooth Protect Technology in Anessa sunscreen. [Shiseido / Anessa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shiseido-develops-tech-to-optimise-sunscreen-texture-and-usability-with-less-uv-filters/12118125-1-eng-GB/Shiseido-develops-tech-to-optimise-sunscreen-texture-and-usability-with-less-UV-filters.jpg)
![Shiseido Company has announced a refill service for its flagship serum and a new planet-friendly lip palette. [Shiseido Company]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/11/04/shiseido-sustainability-actions-firm-unveils-two-new-beauty-initiatives-with-the-launch-of-sbas/11897166-3-eng-GB/Shiseido-sustainability-actions-Firm-unveils-two-new-beauty-initiatives-with-the-launch-of-SBAS.jpg)
