Sephora

‘Drastic but necessary’: Beauty majors cease business in Russia

22-Mar-2022 By Kacey Culliney

Several major beauty brands and retailers have suspended operations in Russia amidst the ongoing Ukraine conflict – action that aligns with widespread consumer sentiment and the increasing difficulties of doing business in the country, according to one...

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Young beauty: Sephora clearly on a mission to capture British millennials and Gen Z, says expert

28-Jul-2021 By Kacey Culliney

Sephora’s acquisition of British beauty e-commerce major Feelunique and tie-up with German online fashion retailer Zalando are clearly part of a move to capture younger beauty consumers, notably millennials and Gen Z, says an analyst.

Sephora CEO: Feelunique acquisition a ‘key step’ in Europe growth strategy

23-Jul-2021 By Kacey Culliney

Beauty retail major Sephora has confirmed its acquisition of prestige beauty e-commerce player Feelunique, with the deal expected to close between March and July next year.

Sephora-Zalando partnership ‘may inspire’ more beauty-fashion tie-ups

06-Jul-2021 By Lynda Searby

Sephora’s partnership with e-commerce fashion major Zalando will capitalise on the online momentum built up by the German player over the past 18 months and may inspire other cross-sector collaborations, but is there a risk it could compromise the beauty...

Social media woes? Cosmetic brands ‘cannot govern' spread of information, claims study

15-Oct-2020 By Kacey Culliney

A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.

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