Consumer goods giant Procter & Gamble’s (P&G) latest consumer research suggests Japanese beauty brand SK-II woes in China are temporary, leading the firm to believe it will recover in the second half.
SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers.
The travel retail channel holds major potential for luxury beauty, but more effort must be made to secure increasingly demanding travellers, says the CEO of SK-II.
![P&G's latest consumer research suggests Japanese beauty brand SK-II woes in China are temporary. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/sk-ii-china-slump-consumer-research-leaves-p-g-hopeful-that-luxury-brand-will-recover-by-h2/17157614-1-eng-GB/SK-II-China-slump-Consumer-research-leaves-P-G-hopeful-that-luxury-brand-will-recover-by-H2.jpg)
![SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/20/sk-ii-s-latest-breakthrough-boosts-pitera-relevance-to-younger-consumers/16721360-3-eng-GB/SK-II-s-latest-breakthrough-boosts-PITERA-relevance-to-younger-consumers.jpg)
![The travel retail channel holds major potential for luxury beauty, says SK-II. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/05/15/sk-ii-travellers-more-likely-to-invest-in-premium-beauty-products/16401164-1-eng-GB/SK-II-Travellers-more-likely-to-invest-in-premium-beauty-products.jpg)
