American multinational Coty Inc says e-commerce will be crucial in the South East Asian market as it aims to deliver “high double-digit growth” for its portfolio of fragrance brands.
South East Asian retailer FJ Benjamin Holdings (FJB) has added UK brand MZ Skin to its beauty portfolio as part of its new focus on health and wellness.
French skin care brand Caudalie is aiming to extend its work in sustainability to the South East Asian region, where it believes it can broaden discussions about eco-consciousness.
The success of e-commerce mega sales days like Double 11 and 6.18 have created even more demand for such campaigns, creating more opportune moments for beauty brands to acquire new customers and increase baseline sales, says a Singapore-based expert.
Nardev aims to expand its presence in Asia Pacific by tapping on demand for anti-ageing, skin brightening and sustainable ingredients, backed by its recent acquisition by Barentz.
Singapore-based personal care firm Wipro Consumer Care has agreed to acquire Canway Corporation to gain a foothold in the South African personal care market.
![Facetheory believes its in-house formulation capabilities will give it an edge to contend in Asia’s competitive skin care market. [Facetheory]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/facetheory-in-house-formulation-capabilities-give-it-an-edge-in-super-sophisticated-asia-ceo/16202440-1-eng-GB/Facetheory-in-house-formulation-capabilities-give-it-an-edge-in-super-sophisticated-Asia-CEO.jpg)
![Coty Inc says e-commerce will be crucial in the South East Asian market. [Coty / Chloé Fragrances]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-touts-e-commerce-as-strategic-growth-pillar-for-sea-fragrance-ambitions/15518165-1-eng-GB/Coty-touts-e-commerce-as-strategic-growth-pillar-for-SEA-fragrance-ambitions.jpg)
![FJB has added UK brand MZ Skin to its beauty portfolio as part of its new focus on health and wellness. [MZ Skin]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fjb-inks-deal-to-distribute-luxury-brand-mz-skin-as-it-continues-to-expand-beauty-portfolio/15470710-1-eng-GB/FJB-inks-deal-to-distribute-luxury-brand-MZ-Skin-as-it-continues-to-expand-beauty-portfolio.jpg)
![Caudalie is aiming to extend its work in sustainability to the South East Asian region. [Caudalie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/caudalie-works-to-extend-its-sustainable-mission-to-sea/15315217-1-eng-GB/Caudalie-works-to-extend-its-sustainable-mission-to-SEA.jpg)
![The success of e-commerce mega sales have created even more demand for such campaigns. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/25/more-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales/15331527-1-eng-GB/More-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales.jpg)
![Nardev aims to expand its presence in Asia Pacific by tapping on demand for anti-ageing, skin brightening and sustainable ingredients. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/anti-ageing-skin-brightening-and-sustainability-trends-key-for-nardev-s-asia-expansion/11941410-1-eng-GB/Anti-ageing-skin-brightening-and-sustainability-trends-key-for-Nardev-s-Asia-expansion.jpg)
