On the back of ‘deteriorating economic conditions’ in the region, Central Europe has been called up as a beauty market lacking in strength by Market Research Report analysts.
The organisation dedicated to the development of alternative methods for the industry have noted a major increase in interest from the EU on in vitro toxicity screening options since the sweeping ban came into force last month.
As part of Beiersdorf's effort to grow the worldwide presence of
its Nivea brand, the company says it will be focusing on the
rapidly expanding Eastern European markets of Romania and Bulgaria
in an effort to raise awareness...
Significant increases in perfume sales combined with increased
general penetration into rural areas has helped to take the Avon
Cosmetics Romania's turnover above the €100m mark, in turn boosting
profits by 50 per cent.
