Online beauty customer reviews in 2020 showed a sharp decline in sentiment across hair care, largely fuelled by product dissatisfaction around DIY hair colour kits and shipping issues, according to AI data specialist Revuze.
Perfume consumers are talking a lot about fruity notes, less about herbal and citrus scents and more about sustainable ingredients in online reviews and social media engagements – conversations AI data specialist Revuze says will soon convert to purchase...