Beauty retail major Sephora has confirmed its acquisition of prestige beauty e-commerce player Feelunique, with the deal expected to close between March and July next year.
UK beauty consumers pared down skin care routines last year, adopting minimalist, back-to-basics approaches that led to a decline in overall prestige product sales, according to the NPD Group.
Anglo-Dutch consumer goods giant Unilever is expecting to strengthen its position in the prestige skin care market as its 2015 acquisitions are now all fully integrated and provide a strong base in this field.
The Instagram beauty phenomenon called multi-masking – in which someone applies multiple skin masks at the same time to address different skin needs – is helping to drive growth in the prestige skin care market in the UK with face mask sales up 22.8%.
Over the last few months we have heard plenty of stories coming out of Unilever that it is acquiring various skin care brands and this is a clever move as it looks to grow in the prestige market, according to market analyst Kline.
The natural beauty and nude make-up trends were popular at the start of the year and it seems British consumers are seeking a healthy natural glow through a back to basics regime, which has seen cleanser and face mask sales chart double-digit growth.
After announcing that it had endured a tough second quarter earlier this month, there is a lot to look forward to for Estée Lauder, particularly in the UK which is going from strength to strength, and is setting the example for other markets.
![Sephora will gain access to the UK market via the acquisition to tap into the 'strong appetite' for curated prestige beauty amongst consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/23/sephora-confirms-acquisition-of-feelunique-stating-uk-prestige-beauty-promise-a-key-driver/12673810-1-eng-GB/Sephora-confirms-acquisition-of-Feelunique-stating-UK-prestige-beauty-promise-a-key-driver.jpg)
