Anglo-Dutch consumer goods giant Unilever is expecting to strengthen its position in the prestige skin care market as its 2015 acquisitions are now all fully integrated and provide a strong base in this field.
The Instagram beauty phenomenon called multi-masking – in which someone applies multiple skin masks at the same time to address different skin needs – is helping to drive growth in the prestige skin care market in the UK with face mask sales up 22.8%.
Over the last few months we have heard plenty of stories coming out of Unilever that it is acquiring various skin care brands and this is a clever move as it looks to grow in the prestige market, according to market analyst Kline.
The natural beauty and nude make-up trends were popular at the start of the year and it seems British consumers are seeking a healthy natural glow through a back to basics regime, which has seen cleanser and face mask sales chart double-digit growth.
After announcing that it had endured a tough second quarter earlier this month, there is a lot to look forward to for Estée Lauder, particularly in the UK which is going from strength to strength, and is setting the example for other markets.