Indian consumers are embracing diverse hair types, and seeking more personalised options and convenient formats, which underscores the potential for product innovation and sector growth.
The advancement of technology will drive personalisation to offer beauty products tailored right down to a ‘daily or weekly basis’, says the VP of a personalised beauty brand.
Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.
International beauty major L’Oréal has acquired a minority stake in Korean temporary tattoo tech startup Prinker to fast-forward its vision of advancing beauty tech that empowers self-expression.
Personalised solutions, true innovation and credible claims are key for beauty brands to succeed among diverse population groups across Asia and beyond, say trends experts.
Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.
Highly personalised beauty continues to soar and advances in specific digital technologies will empower and inform innovators, offering significant promise in areas like consumer wellness and mental health, says an expert.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
Beauty tech is a fascinating and innovative space spurring a wealth of innovation across products, tools and services, and there’s plenty to watch in smart personalisation, self-expression and immersive platforms.
South Korean beauty conglomerate Amorepacific has announced the launch of a new personalised skin care brand for sensitive skin that offers consumers private one-on-one after-sales consultation services.
D2C UK indie brand Wo Skincare wants to empower a new wave of consumers that use only what they need, when they need it – very different from traditional mass buys and trial and error routines, its founder says.
Johnson & Johnson (J&J) will become more competitive in personal care after the carve out of its consumer health business, particularly if it invests in personalised and premium NPD, an analyst says.
The COVID-19 pandemic is set to shape the future of personalised colour cosmetics development to focus on hybrid make-up formulations that tap into health and wellness demand.
The rise of personalisation and the acceleration of digital commerce is pushing cosmetic manufacturers to rethink their supply chain solutions to support bespoke beauty brands.
Singapore-headquartered luxury fragrance house Maison 21G is rapidly expanding its international footprint in markets in Asia and the Middle East, and has its sights set on entering China in 2022.
India-based personalised beauty and lifestyle company Vedix is gearing up to make its overseas debut in the Middle East and the US, believing it is well-positioned to tap into trends in self-care and wellness.
Spanish tech startup Lesielle has created an at-home skin care device that it says takes personalisation one step further, empowering consumers to select bases and actives themselves that are blended and dispensed in single doses according to real-time...
Listen to Beauty 4.0 - A podcast by CosmeticsDesign-Europe
Technology is required to provide beauty consumers true personalised offerings at scale, and brands and retailers need to be smart about tailoring the shopper experience because consumer demands are certainly there, says Nidhima Kohli, founder of Beauty...
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire.
Procter & Gamble-owned skin care brand SK-II is reinforcing its e-commerce business with personalised beauty initiatives to deepen its bond with consumers in the era of the COVID-19 pandemic.
Listen to Beauty 4.0 – A podcast by CosmeticsDesign-Europe
Beauty 4.0 will see smart, sustainable and ultra-personalised devices and formulations come to the fore, as industry shifts thinking and priorities towards improved user experience and planetary good, says Mike Webster, director of 3D structure and experience...
L’Oréal has officially launched the beta version of its AI at-home personalised cosmetics device as a lipstick variant under its prestige Yves Saint Laurent (YSL) brand.
There was a raft of patent filings this year from industry’s biggest beauty companies, including Unilever, L’Oréal, Beiersdorf and Colgate-Palmolive. Here, CosmeticsDesign-Europe rounds up our coverage of this year’s patent-worthy innovations.
Special Edition: Personalised beauty in a digital revolution
Consumers used to take a hands-on approach when seeking out personalised beauty products, but they now expect brands to cater directly to their needs with made-to-order options, says an expert.
Special Edition: Personalised beauty in a digital revolution
The beauty industry must stretch towards futuristic business models that merge smart labs, digital clinical trials and rich data collection if personalised cosmetics is to truly take off, say researchers.
Cosmeceutical brand Dermalogica has launched a new multi-functional product that can be personalised to suit different skin needs and concerns that have emerged during the novel coronavirus (COVID-19) pandemic.
The founder of a skin care start-up believes that understanding the skin microbiome may play a more important role than genetics when it comes to personalising skin care.
International beauty major L’Oréal will shut down its facial care brushes business Clarisonic to refocus and invest new product development efforts into own-brand devices.
International beauty major Coty has filed a patent on a method to personalise perfumes by blending scent additives into existing products or building customised blends using a broad-spectrum starter formulation.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Tech innovation will trigger important advances in customised consumer experiences and precision beauty in the coming years; the challenge will be making products with strong values, says the head of L’Oréal’s Technology Incubator.
Blockchain remains expensive and emerging, used only in an experimental fashion across beauty, but the technology offers clear benefits around loyalty schemes and personalisation, says a GlobalData analyst.
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
Disruptive innovation in beauty is rare but industry can create fresh consumer needs and develop products that don’t currently exist, with the right thinking, says Euromonitor International.
The rise of personalised cosmetics and personal care products will continue to surge, and with this comes new challenges associated with safety assessment on ingredients and blends, says a consultant.
Consumers consider perfume an excellent way to express uniqueness and boost confidence, offering significant potential to develop personalised fragrances, says Mintel.
Personalisation is here to stay; clean beauty continues to bloom; and the skin microbiota maintains its hold on formulators – all in the context of a rapidly evolving regulatory landscape and important focus on sustainability, according to this year’s...
One of the best ways of measuring future industry trends and innovation is a trip to in-cosmetics Global, an event that shines a light on what the next generation of products will look like. But this year, pinpointing something truly new was hard to do.
Customisation - the ability to create or alter products to make them unique to an individual consumer - is a hot rising trend in beauty. One upcoming conference is set to explore it.
![Beauty brands that can offer expert-led discussions and back up all claims scientifically will be able to engage and connect with today's beauty consumer [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/18/substantiated-claims-and-expert-led-insights-key-to-the-future-of-beauty-mintel/16344190-1-eng-GB/Substantiated-claims-and-expert-led-insights-key-to-the-future-of-beauty-Mintel.jpg)
![The investment comes as beauty standards continue to morph as consumers demand products and devices that help with self-expression and building identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/10/l-oreal-minority-investment-in-korea-s-prinker-to-drive-beauty-tech-for-self-expression-personalisation/16069643-1-eng-GB/L-Oreal-minority-investment-in-Korea-s-Prinker-to-drive-beauty-tech-for-self-expression-personalisation.jpg)
![The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency/15877724-1-eng-GB/Beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency.jpg)
![The fast developments and wider access of these three digital technologies mean beauty companies can start developing smarter and more meaningful personalised offerings [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/14/personalised-beauty-future-promise-with-genomics-microbiome-analysis-and-biomarker-sensing-says-sagentia-innovation/15851054-1-eng-GB/Personalised-beauty-future-promise-with-genomics-microbiome-analysis-and-biomarker-sensing-says-Sagentia-Innovation.jpg)
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/beauty-tech-2022-trends-see-tinder-style-apps-jewellery-nfts-and-printable-temporary-tattoos/15572879-1-eng-GB/Beauty-tech-2022-trends-see-Tinder-style-apps-jewellery-NFTs-and-printable-temporary-tattoos.jpg)
![morepacific has announced the launch of a new personalised skin care brand for sensitive skin. [Amorepacific / Custom.Me]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-launches-new-personalised-sensitive-skin-care-brand-custom.me/13288984-1-eng-GB/Amorepacific-launches-new-personalised-sensitive-skin-care-brand-Custom.Me.jpg)
![Wo Skincare offers a small range of daily facial care mono-dose creams and serums designed to be used as a two-step routine [Image: Wo Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/25/indie-beauty-brand-wo-skincare-talks-sustainability-personalisation-and-expansion-plans/13044588-1-eng-GB/Indie-beauty-brand-Wo-Skincare-talks-sustainability-personalisation-and-expansion-plans.jpg)
![Johnson & Johnson's decision to spin-off its consumer health unit will create space for dedicated R&D investment in personal care, benefitting consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/22/johnson-johnson-consumer-health-company-to-become-premium-competitive-business-says-globaldata/13032125-1-eng-GB/Johnson-Johnson-Consumer-Health-Company-to-become-premium-competitive-business-says-GlobalData.jpg)
![The pandemic is set to shape the future of personalised colour cosmetics development. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/how-the-future-of-personalised-make-up-will-be-influenced-by-post-covid-needs/12854925-1-eng-GB/How-the-future-of-personalised-make-up-will-be-influenced-by-post-COVID-needs.jpg)
![Rise of personalisation and the acceleration of digital commerce is pushing cosmetic manufacturers to rethink their supply chain. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/personalised-beauty-cosmetic-manufacturers-adapting-supply-chains-to-support-personalised-brands/12756412-1-eng-GB/Personalised-beauty-Cosmetic-manufacturers-adapting-supply-chains-to-support-personalised-brands.jpg)
![Maison 21G is rapidly expanding its international footprint. [Maison 21G]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/maison-21g-accelerates-global-expansion-targets-china-in-2022/12606054-1-eng-GB/Maison-21G-accelerates-global-expansion-targets-China-in-2022.jpg)
![Vedix is gearing up to make its overseas debut in the Middle East and the US. [Vedix]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/vedix-aims-to-capitalise-on-self-care-and-wellness-shift-as-it-makes-its-global-leap/12391428-1-eng-GB/Vedix-aims-to-capitalise-on-self-care-and-wellness-shift-as-it-makes-its-global-leap.jpg)
![SK-II is reinforcing its e-commerce business with personalised beauty initiatives. [P&G / SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/sk-ii-turns-to-personalisation-to-forge-closer-consumer-connections-via-e-commerce/12161195-1-eng-GB/SK-II-turns-to-personalisation-to-forge-closer-consumer-connections-via-e-commerce.png)
