P&G

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

Grooming products designed for men are becoming increasingly sophisticated (Image: Getty)

Is men’s grooming still a lucrative market?

By Bronwyn Hardy

According to market insights company Statista, by 2028, the global male grooming market is estimated to be worth about $115bn (US dollars) – up from nearly $80bn in 2022.

Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]

P&G files patent on ‘smart’ hair grooming device

By Kacey Culliney

Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.

P&G discloses fragrance ingredients in personal care products

P&G discloses fragrance ingredients in personal care products

By Deanna Utroske

This week, the company shared the fragrance ingredients used in the skin care brand Olay and the hair care brand Herbal Essences. And, the consumer goods company has plans to disclose all the fragrance ingredients in all of its products (not just beauty)...