Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
Colgate-Palmolive has partnered with research organisation Verily Life Sciences to conduct a two-year clinical trial investigating the link between oral health and systemic human health conditions, specifically cardiovascular disease and Type II diabetes.
French skin microbiome specialist Gallinée has launched a toothpaste and oral care supplement designed as a range to support the existing ecosystem of the mouth – a concept that has massive opportunity in the category, its founder says.
Mobile technology is changing the way we live our lives and that includes improvements to our teeth brushing habits according to Procter & Gamble, after Oral-B revealed how apps have transformed our daily routines.
GlaxoSmithKline narrowly missed the wrath of the UK Advertising Standards Agency after it was called in to investigate complaints that an ad for its Corsodyl mouthwash was irresponsible and misleading.
Although British consumers are spending increasing amounts of money
on products that whiten and enhance the appearance of their teeth,
a new survey shows that basic oral hygiene such as flossing is
being neglected, untapped untapped...
American soldiers could soon benefit from tooth-cleaning chewing
gum. An army research team has developed an active ingredient that
can be included in gum to keep mouths clean when toothpaste and
brush are out of the question.
Increasingly sourcing innovation from outside, the Procter &
Gamble company has announced an agreement to purchase the number
two dental floss brand Glide from fibre technologists W. L. Gore
& Associates to complement its...