International personal care major Colgate-Palmolive has developed an active stannous, fluoride and potassium translucent charcoal toothpaste that offers protection from caries, erosion and hypersensitivity.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
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Procter & Gamble, makers of Crest and Oral-B, has partnered
with Scientific American magazine in a move that underlines its aim
to emphasize the growing link between oral care products and
improved health and wellness.