Fragrance continues to be a dynamic and innovative field, with transparency, nostalgia and tech-forward formulations set to gain importance in the coming years, say industry experts.
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Essential oils have seen a revival in cosmetics over the past few years and will continue to surge, appreciated for their ability to impart a wide range of natural, unique and pleasant fragrances but also pack a bioactive punch, says a review.
The ongoing global COVID-19 pandemic has heightened appreciation for fragrances and consumers are now seeking out scents that reinforce positive wellbeing and a sense of good hygiene, finds research from Firmenich.
Ultra-natural has taken hold across several beauty and personal care categories and fine fragrance will eventually make its mark with the right innovation and transparency focus, says a Firmenich executive.
Perfume, parfum, eau de toilette, cologne, body spray, essential oils—all of these are coming into conversation with the natural beauty movement. And earlier in the fragrance supply chain natural sourcing initiatives are getting very interesting.
Natural fragrance ingredients are in limited supply. As demand for naturally scented personal care products and perfumes increases, brands are formulating with a combination of oils and isolates to keep pace.
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