Natural Fragrance

Natural Notes: Where fragrance fits in the natural beauty niche

Natural Notes: Where fragrance fits in the natural beauty niche

By Deanna Utroske

Perfume, parfum, eau de toilette, cologne, body spray, essential oils—all of these are coming into conversation with the natural beauty movement. And earlier in the fragrance supply chain natural sourcing initiatives are getting very interesting.

fragrance expert Lisa Wilson, principal at Scent&Strategy

Part 3 of 4

Natural Fragrance: maintaining quality and gaining scale

By Deanna Utroske

Natural fragrance ingredients are in limited supply. As demand for naturally scented personal care products and perfumes increases, brands are formulating with a combination of oils and isolates to keep pace.

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