French conscious beauty brand Nailmatic has evolved far beyond its nail polish roots in the last decade, edging into temporary tattoo pens and most recently bath bombs for kids, as fun-care takes on new meaning and importance.
The ongoing COVID-19 pandemic has thrust hand care into the spotlight and beauty brands ought to focus product development on multi-hybrids with aromas and active ingredients that protect and inspire wellness, says WGSN.
UK health and beauty retailer Superdrug has reported a significant uplift in DIY hair colour kits and self-care facial masks and body creams during coronavirus lockdown, signalling continued consumer interest in looking and feeling good, it says.
Women are apparently abandoning the habit of doing their nails in
the privacy of their own home in favor of professional nail care
services, a move that is hitting domestic retailers and
manufacturers not involved in the professional...