The ongoing COVID-19 pandemic has thrust hand care into the spotlight and beauty brands ought to focus product development on multi-hybrids with aromas and active ingredients that protect and inspire wellness, says WGSN.
UK health and beauty retailer Superdrug has reported a significant uplift in DIY hair colour kits and self-care facial masks and body creams during coronavirus lockdown, signalling continued consumer interest in looking and feeling good, it says.
Despite the nail care industry supposedly lacking innovation
recently, a popular trend has emerged for premium nail products
that incorporate vitamin and mineral properties - allowing for
decorative and healthy nails.
Women are apparently abandoning the habit of doing their nails in
the privacy of their own home in favor of professional nail care
services, a move that is hitting domestic retailers and
manufacturers not involved in the professional...