Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.
Human health was the central focus at this year’s CES tradeshow, with swathes of medical tech innovators focused on pain relief, nutrition, sleep and hormones – all of which could ultimately lead to beauty, but only indirectly, says a tech expert.
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
Increased focus on self-care and wellbeing, a desire to find back joy and push forward with the green agenda are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends...