The at-home beauty trend has decided to dabble in the color cosmetics segment with NPD reporting that it is boosting the nail care and polish category due to accessibility and price.
The affordable indulgence of getting your nails done is driving consumer demand and aiding the segment in outperforming all other cosmetics categories.
The newfound culture that has transformed women’s nails into fashion accessories is driving the US nail care market, which is dwarfing the growth rates in other cosmetics categories.
Pacific World and the W.E. Bassett Company have merged to become a leading personal care business specialized in nail care and personal care implements.
Women are apparently abandoning the habit of doing their nails in
the privacy of their own home in favor of professional nail care
services, a move that is hitting domestic retailers and
manufacturers not involved in the professional...
