As Western males start to experiment with a grooming regime, Asian men are looking for more complex solutions that go beyond maintaining hygiene and appearance. However, with no two markets on the region alike, it can be tricky to know which product will...
Although there is a market in the UK for male make-up and the country has been accepting of the metrosexual trend for years, most people still think men should not wear it; and when they do it should be discreet.
A multi-disciplinary team of scientists working at the University of Western Australia (UWA) have developed a mathematical model that allows a computer to identify the gender of human faces based on a sliding scale.
Beiersdorf, the manufacturer of skin care brand Nivea, is angling to profit from the lucrative male grooming sector in Indonesia, stating it wants to see 20% growth in the sector within the country.
As the natural cosmetics market continues to evolve, co-founder Simon Duffy of UK male grooming brand Bulldog reveals the ins and outs of building a successful international distribution network, as the company continues to successfully expand its presence...
UK-based brand Bulldog is set to launch its range of natural products in Australia; the first in a line of five international launches designed to offer men a wider choice of skin care products.
Increasing awareness towards personal care and grooming is driving cosmetic product consumption by male consumers in India, with reports suggesting men are willing to pay a premium price for these products.
Brands using natural ingredients and antioxidants are likely to help boost sales in the men’s grooming segment in 2011, according to market research company Mintel - proven by the fact that new products with these features were among the best sellers...
The male cosmetics market in the UK is growing at double the rate of the women’s category, according to AC Nielson data cited in L’Oréal’s 2010 Men’s Grooming Report.
Marketers need to find a way of engaging with male consumers if they want to take advantage of the significant potential that the market presents, according to a Datamonitor report.
Boots will continue the expansion of its No7 for men range with the
addition of two fake tan products which it expects will be well
received by the British man.
Beiersdorf is making a move to mirror the booming success of the
Western male grooming market in India - increasing its marketing
campaign for the Nivea for Men skin whitening range.
Although the market for male-specific cosmetics products in
Australia and New Zealand has grown enormously in recent years,
experts say that the characteristics of the market mean that 'the
bloke's bloke still reigns supreme'.
