K-beauty brand Missha is looking to extend its global footprint through affordable product pricing, market-specific launches, and the appointment of Hollywood star Elizabeth Olsen as its latest ambassador.
South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.
The South Korean arm of South East Asian e-commerce platform Shopee has inked a deal with the Korean SMEs and Startups Agency (KOSME) to form a logistics service to facilitate the entry of Korean products to Poland.
South Korean beauty conglomerate Amorepacific has announced the launch of a new personalised skin care brand for sensitive skin that offers consumers private one-on-one after-sales consultation services.
Beiersdorf says it is hopeful of Asia-wide success for its new skin care brand, which was developed specifically to address ‘high beauty standards’ of South Korean consumers, with China a particular target.
Korean beauty has captured the imagination of consumers and industry alike for years, but Japan and China – steeped in their heritage and ancient rituals – could steal the limelight this year, says Euromonitor International.