K-Beauty

Made for me: Customised cosmetics will become ‘centrepiece’ of K-beauty in a post-COVID market – Review

26-Sep-2022 By Amanda Lim

Customised cosmetics innovation will be a significant driver of the South Korean beauty market and will provide it “unique” competitive edge, according to a new review.

‘Asian wisdom’: Foot care startup Clapoti wants to bring Korean sauna culture to mass beauty

15-Jul-2022 By Kacey Culliney

Indie brand Clapoti has launched a line of Korean-inspired foot care products that aims to breathe life into an old-fashioned category and encourage wider uptake across Europe, its founder says.

Filling a grey space: K-beauty giants see mega demand for shampoos that conceal grey hairs and prevent hair loss

22-Jun-2022 By Amanda Lim

South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.

Hallyu herald: Shopee Korea scores $3m government project to bring K-beauty to Poland

02-May-2022 By Amanda Lim

The South Korean arm of South East Asian e-commerce platform Shopee has inked a deal with the Korean SMEs and Startups Agency (KOSME) to form a logistics service to facilitate the entry of Korean products to Poland.

Customise me: Amorepacific launches new personalised sensitive skin care brand

15-Mar-2022 By Amanda Lim

South Korean beauty conglomerate Amorepacific has announced the launch of a new personalised skin care brand for sensitive skin that offers consumers private one-on-one after-sales consultation services.

Bouncing back: Strong demand for luxury beauty drives Amorepacific’s COVID-19 recovery

02-Aug-2021 By Amanda Lim

The demand for luxury beauty brands such as Sulwhasoo has helped to drive cosmetic firm Amorepacific’s recovery domestically and in overseas markets including China and Europe.

Next stop China? CHAUL by Beiersdorf targets regional expansion for new K-beauty brand

08-Dec-2020 By Amanda Lim

Beiersdorf says it is hopeful of Asia-wide success for its new skin care brand, which was developed specifically to address ‘high beauty standards’ of South Korean consumers, with China a particular target.

Rethinking packaging: Amorepacific working to increase use of eco-friendly packaging across all brands

10-Aug-2020 By Amanda Lim

South Korean cosmetics conglomerate Amorepacific is actively working to extend its use of eco-packaging solutions across all its brands as part of its Less Plastics campaign.

In-cosmetics global trends to watch

Beyond a K-beauty ‘powerhouse’? Why J-beauty and C-beauty are the 2020 hotspots to watch

25-Feb-2020 By Kacey Culliney

Korean beauty has captured the imagination of consumers and industry alike for years, but Japan and China – steeped in their heritage and ancient rituals – could steal the limelight this year, says Euromonitor International.

Forever young? Seniors a promising demographic for K-beauty makeup: Study

13-Jan-2020 By Kacey Culliney

Brands looking to expand or launch into the Korean beauty market must consider baby boomers; a rising demographic interested in looking younger and seeking effective yet simple makeup, a study finds.

Jeju experts: K-beauty brand banking on ‘made-in-Jeju’ label to boost international presence

07-Jan-2020 By Amanda Lim

K-beauty skin care brand Accoje is looking to raise its profile in Asia, North America and Europe on the back of its strong connection with Jeju Island.

UK FACIAL SKIN CARE MARKET TO DROP 1% IN 2019

Wash n’ wipe woes: UK women ‘grow tired’ of complex K-Beauty facial routines

08-Aug-2019 By Kacey Culliney

Use of facial cleansers and wipes has tumbled in the UK as women ditch complicated, multi-product skin care routines for simpler options, lured by sleep, the 'au natural' look and saving the planet.