K-beauty brand Missha is looking to extend its global footprint through affordable product pricing, market-specific launches, and the appointment of Hollywood star Elizabeth Olsen as its latest ambassador.
The South Korea consumer goods company LG Household & Health Care is aiming to strengthen its luxury beauty brands as well as boost its overseas business as part of plans to drive growth.
South Korean brand Aromatica is focusing its efforts on strengthening its brand presence in the US market, where it is aiming to expand into the physical retail market.
K-beauty brand Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas, starting with Japan and Vietnam.
K-beauty company Clio Cosmetics is priming itself for entry into the European, Middle Eastern and South American markets, following record-breaking sales on US e-commerce platforms.
K-beauty retailer Olive Young is making inroads into the Middle East region with its in-house colour cosmetics brand and plans to launch more of its own brands this year.
K-beauty giant Amorepacific records revenue growth of 83% and 37% in North America and Europe respectively in 2022 as China and South Korea markets report declines.
Customised cosmetics innovation will be a significant driver of the South Korean beauty market and will provide it “unique” competitive edge, according to a new review.
Indie brand Clapoti has launched a line of Korean-inspired foot care products that aims to breathe life into an old-fashioned category and encourage wider uptake across Europe, its founder says.
South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.
The South Korean arm of South East Asian e-commerce platform Shopee has inked a deal with the Korean SMEs and Startups Agency (KOSME) to form a logistics service to facilitate the entry of Korean products to Poland.
South Korean beauty conglomerate Amorepacific has announced the launch of a new personalised skin care brand for sensitive skin that offers consumers private one-on-one after-sales consultation services.
The demand for luxury beauty brands such as Sulwhasoo has helped to drive cosmetic firm Amorepacific’s recovery domestically and in overseas markets including China and Europe.
Beiersdorf says it is hopeful of Asia-wide success for its new skin care brand, which was developed specifically to address ‘high beauty standards’ of South Korean consumers, with China a particular target.
South Korean cosmetics conglomerate Amorepacific is actively working to extend its use of eco-packaging solutions across all its brands as part of its Less Plastics campaign.
Korean beauty has captured the imagination of consumers and industry alike for years, but Japan and China – steeped in their heritage and ancient rituals – could steal the limelight this year, says Euromonitor International.
Brands looking to expand or launch into the Korean beauty market must consider baby boomers; a rising demographic interested in looking younger and seeking effective yet simple makeup, a study finds.
K-beauty skin care brand Accoje is looking to raise its profile in Asia, North America and Europe on the back of its strong connection with Jeju Island.
Use of facial cleansers and wipes has tumbled in the UK as women ditch complicated, multi-product skin care routines for simpler options, lured by sleep, the 'au natural' look and saving the planet.
![LG H&H outlines plans to drive growth. [Su:m 37]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-aims-to-reinforce-luxury-beauty-unit-to-drive-future-growth/16395443-1-eng-GB/LG-H-H-aims-to-reinforce-luxury-beauty-unit-to-drive-future-growth.jpg)
![Aromatica is focusing its efforts on strengthening its brand presence in the US market. [Aromatica]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/aromatica-aims-to-expand-offline-in-promising-us-market-ceo/16341961-1-eng-GB/Aromatica-aims-to-expand-offline-in-promising-US-market-CEO.jpg)
![Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas. [Dr. G]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dr.-g-aims-to-solidify-brand-s-global-presence-with-the-help-of-k-pop-idols/16329844-1-eng-GB/Dr.-G-aims-to-solidify-brand-s-global-presence-with-the-help-of-K-Pop-idols.jpg)
![Clio Cosmetics is priming itself for entry into the European, Middle Eastern and South American markets. [Clio Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/04/17/clio-cosmetics-debuts-on-target.com-as-part-of-bigger-expansion-plans/16228225-3-eng-GB/Clio-Cosmetics-debuts-on-Target.com-as-part-of-bigger-expansion-plans.jpg)
![Olive Young is making inroads into the Middle East region. [Wakemake]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/olive-young-testing-the-waters-in-middle-east-with-makeup-brand-wakemake/16177478-1-eng-GB/Olive-Young-testing-the-waters-in-Middle-East-with-makeup-brand-Wakemake.jpg)
![Amorepacific records stellar revenue growth in North America and Europe as China and South Korea markets report declines. [Amorepacific]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/amorepacific-2022-revenues-soar-in-n.-america-and-europe-as-asia-slumps/16140746-1-eng-GB/Amorepacific-2022-revenues-soar-in-N.-America-and-Europe-as-Asia-slumps.jpg)
![Clapoti has drawn inspiration from Korea's long-standing sauna culture, aiming to inspire Western beauty consumers into regular foot care rituals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/15/foot-care-beauty-startup-clapoti-bringing-korean-sauna-culture-to-the-masses/15601613-1-eng-GB/Foot-care-beauty-startup-Clapoti-bringing-Korean-sauna-culture-to-the-masses.jpg)
![Amorepacific and LG H&H have both recently launched shampoos that can conceal grey hairs to great success. [ReEn]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-and-lg-h-h-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss/15490241-1-eng-GB/Amorepacific-and-LG-H-H-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss.jpg)
![Shopee has inked a deal with KOSME to facilitate the entry of Korean products to Poland. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shopee-korea-scores-3m-government-project-to-bring-k-beauty-to-poland/15371109-1-eng-GB/Shopee-Korea-scores-3m-government-project-to-bring-K-beauty-to-Poland.jpg)
![morepacific has announced the launch of a new personalised skin care brand for sensitive skin. [Amorepacific / Custom.Me]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-launches-new-personalised-sensitive-skin-care-brand-custom.me/13288984-1-eng-GB/Amorepacific-launches-new-personalised-sensitive-skin-care-brand-Custom.Me.jpg)
![Sulwhasoo has helped to drive cosmetic firm Amorepacific’s recovery. [Sulwhasoo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/08/02/amorepacific-s-covid-19-recovery-driven-by-luxury-division/12694143-1-eng-GB/Amorepacific-s-COVID-19-recovery-driven-by-luxury-division.jpg)
![Beiersdorf says it is hopeful of Asia-wide success for its new skin care brand. [Beiersdorf]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/chaul-by-beiersdorf-targets-regional-expansion-for-new-k-beauty-brand/11994628-1-eng-GB/CHAUL-by-Beiersdorf-targets-regional-expansion-for-new-K-beauty-brand.jpg)
