Indie brand Clapoti has launched a line of Korean-inspired foot care products that aims to breathe life into an old-fashioned category and encourage wider uptake across Europe, its founder says.
South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) have both recently launched shampoos that can conceal grey hairs to great success, signalling a huge demand for anti-ageing hair care products.
The South Korean arm of South East Asian e-commerce platform Shopee has inked a deal with the Korean SMEs and Startups Agency (KOSME) to form a logistics service to facilitate the entry of Korean products to Poland.
South Korean beauty conglomerate Amorepacific has announced the launch of a new personalised skin care brand for sensitive skin that offers consumers private one-on-one after-sales consultation services.
The demand for luxury beauty brands such as Sulwhasoo has helped to drive cosmetic firm Amorepacific’s recovery domestically and in overseas markets including China and Europe.
Beiersdorf says it is hopeful of Asia-wide success for its new skin care brand, which was developed specifically to address ‘high beauty standards’ of South Korean consumers, with China a particular target.
South Korean cosmetics conglomerate Amorepacific is actively working to extend its use of eco-packaging solutions across all its brands as part of its Less Plastics campaign.
Korean beauty has captured the imagination of consumers and industry alike for years, but Japan and China – steeped in their heritage and ancient rituals – could steal the limelight this year, says Euromonitor International.
Brands looking to expand or launch into the Korean beauty market must consider baby boomers; a rising demographic interested in looking younger and seeking effective yet simple makeup, a study finds.
K-beauty skin care brand Accoje is looking to raise its profile in Asia, North America and Europe on the back of its strong connection with Jeju Island.
Use of facial cleansers and wipes has tumbled in the UK as women ditch complicated, multi-product skin care routines for simpler options, lured by sleep, the 'au natural' look and saving the planet.
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![Amorepacific and LG H&H have both recently launched shampoos that can conceal grey hairs to great success. [ReEn]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-and-lg-h-h-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss/15490241-1-eng-GB/Amorepacific-and-LG-H-H-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss.jpg)
![Shopee has inked a deal with KOSME to facilitate the entry of Korean products to Poland. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shopee-korea-scores-3m-government-project-to-bring-k-beauty-to-poland/15371109-1-eng-GB/Shopee-Korea-scores-3m-government-project-to-bring-K-beauty-to-Poland.jpg)
![morepacific has announced the launch of a new personalised skin care brand for sensitive skin. [Amorepacific / Custom.Me]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-launches-new-personalised-sensitive-skin-care-brand-custom.me/13288984-1-eng-GB/Amorepacific-launches-new-personalised-sensitive-skin-care-brand-Custom.Me.jpg)
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