Concerns over climate change and pollution are pushing cosmetics producers to become more eco-friendly, and indie brands are well positioned to pivot towards biodegradable ingredients and packaging, says the co-founder of Indie Beauty Expo.
One month from now, the Berlin, Germany, edition of the Indie Beauty Expo will open its doors, welcoming buyers from nearly 80 retailers as well as 100s of press and influencers, brand founders, and other industry professionals.
In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’.
Indie beauty has burst into the spotlight in recent years, bringing important brand values forward – areas big beauty can certainly draw inspiration from, says an indie beauty expert.
Independent beauty is a global, growing marketplace but start-up mindsets need to shift up a gear to consider collaboration and expansion from the get-go, says the founder of Indie Beauty Expo.
Female wellness is a significant trend to watch in the global independent beauty category, and innovation in the field is largely and importantly female-led, says the founder of Indie Beauty Expo.
Several independent skin care brands exhibiting at last week’s IBE NY tradeshow are targeting young consumers according to their age or life stage. There was a brand for collegiate women, one for tweens edging in on puberty, and another offering organic...
This year’s New York City edition of the Indie Beauty Expo will take place August 21 and 22 at Pier 94 on Manhattan’s West Side. And, brands from nearly every continent will be exhibiting at show – more than 225 of them, all hoping to capture the attention...
In their Indie Beauty Profile, Begoña Sanjuán and Isabel Ramos, co-founders of AYUNA • less is beauty, share insight into their very carefully conceived green luxury skin care brand and have some pithy advice for their fellow founders—really, it’s good...
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