UK cosmetics brand Charlotte Tilbury has deployed Google Cloud’s business intelligence and analytics platform Looker to accelerate omnichannel growth and support consumer-led innovation.
YouTube’s augmented reality (AR) try-on tool is a powerful way for the beauty industry to tell richer, more engaging stories and better connect with consumers, says Google’s head of product commercialisation.
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
Consumer goods firms are seeing a ‘brain drain’ of unrivalled proportions as executives appear to be moving to Google, Amazon and Facebook, according to analyst L2; however low staff retention at the digital firms suggests the grass may not be greener.