We spoke to the perfumers behind Florence by mills’ first fragrance, Wildly Me, to find out more about the product development and key fragrance trends.
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
Beauty brands cannot ignore the rising power of Generation Z and need to remain highly engaging in-store yet influential online to draw in the first truly ‘woke’ generation, says a branding expert.
Givaudan Active Beauty has developed face mask formulas that it says tap into the specific needs of Generation Z – a rising demographic that associate beauty with confidence, self-expression and naturalness.
