Gen Z

Gen Z are 'very young but conscious' - they want fun and purpose combined, says a trend expert (Getty Images)

ADF&PCD PARIS 2020

Gen Z turning beauty ‘emotional’, say trend experts

By Kacey Culliney

Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.

Spotlight

Coronavirus COVID-19 beauty impact, resilience and trends to consider beyond 2020 from CosmeticsDesign Editors PODCAST: A global beauty view on COVID-19 – business resilience, learnings so far and future strategies Baths and other self-care rituals have become increasingly important for consumers during COVID-19 - a trend set to stick even when salons and spas reopen (Getty Images) Digital, hygiene and self-care defining 2020 beauty, says Euromonitor TikTok now has a raft of beauty brands on the platform - creating and inspiring content among its millions of worldwide users, 100+ million of which are in Europe (Getty Images) TikTok: ‘About a year ago, we weren’t really taken seriously in the beauty space’ Animal testing on cosmetic products and cosmetic ingredients has been banned under EU law since 2013 through the European Cosmetics Regulation 1223/2009 (Getty Images) Beauty majors sign joint statement claiming EU animal testing ban is 'being undermined' by ECHA The Sustainable Beauty Coalition will be made up of 'as many different facets' of industry as possible and tasked with spearheading industry-wide action and change (Getty Images) ‘No time to waste’: British Beauty Council to form Sustainable Beauty Coalition in 2021 There are many considerations that need to be taken when incorporating live probiotic strains into topical cosmetics, notably safety, shelf life and regulations (Getty Images) Live probiotics in cosmetics an ‘interesting' concept – but is it worth the effort? Whilst many in the top 50 list are luxury apparel brands with fragrance or beauty offerings, the ranking also features ten pure-play cosmetic and personal care brands (Getty Images) Beauty’s best? Gucci, Louis Vuitton and Cartier ranked most-valuable luxury brands; Givenchy and Tom Ford fastest-growing In cosmetics, 'credible and authoritative science and evidence' can be 'quickly eroded' by social media misinformation, an expert says (Getty Images) Cosmetics claims expert: Social media a ‘virulent source’ of misinformation Shared eco-design assessment tools will enable the beauty industry to have comparable sustainability claims (Getty Images) Better beauty? ‘Collaboration is a new frontier for sustainability’ - expert Hand care brands need to consider 'new consumer priorities' around self-care, health, hygiene and wellbeing (Getty Images) ‘Hands in the spotlight’: Aromas and actives key to remaining competitive in COVID-19 hand care boom Plenty of beauty and tech firms have already developed innovative devices to offer consumers highly-personalised colour cosmetics at-home (Getty Images) Beyond skin care: Ultra-personalised colour cosmetics the future in beauty

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