The ongoing COVID-19 pandemic has created huge waves of change in consumer thinking, with hygiene, finance and science now the sharp focus in beauty, potentially spelling the end of preservative fears and the free-from movement, says WGSN.
German speciality chemicals major BASF has developed a surfactant using RSPO-certified renewable resources that it says fits with market demand for sustainable, safe and free from personal care products.
Personalisation is here to stay; clean beauty continues to bloom; and the skin microbiota maintains its hold on formulators – all in the context of a rapidly evolving regulatory landscape and important focus on sustainability, according to this year’s...
Beauty and personal care brands have long relied on ‘free from’ claims to communicate clean and non-toxic credentials, but this conversation must change to spotlight safety and efficacy instead, says Mintel.
Cosmetics companies making ‘free from’ claims on finished products must closely follow guidance on required criteria for substantiation, carefully considering honesty, fairness and safety, an expert says.
MAKING SENSE OF ‘FREE FROM’ COSMETIC CLAIMS GUIDANCE: PART I