Michael Malul London will now serve consumers in twenty-four countries through collaboration with international DTC eCommerce company ESW, who solves multiple pain points for the company’s global brand expansion.
The year 2020 has been acutely shaped by health, political and environmental uncertainty, and fragrance manufacturers and brands must consider this on an emotional level when working to connect with consumers, says a fragrance marketing expert.
Earlier this month, the fragrance industry event took place in Miami Beach, Florida, and according to reports from the organizer was very well attended and sparked a lot of discussion about sustainability in the perfume business.
Cosmetics Design has plenty of dedicated webinar events and special newsletterslined up for you in 2015. This article highlights what we have in store and also serves as an invitation for event speakers and comment from experts.
Continuing its pledge to reform the fragrance industry with its
revised code of practice, the IFRA has released a revised
Quantitative Risk Assessment booklet in a bid to educate the
industry further on the recent 42nd amendment.
On-going industry misgivings that the International Fragrance
Association's (IFRA) recent 40th amendment directly
alienates smaller businesses has prompted the president of the
association to retaliate against such accusations.
The International Fragrance Association (IFRA) has hit back at a
recent appeal by Cropwatch to boycott its recently published 40th
Amendment for its voluntary code of practise, over worries that it
will alienate the smaller industries...
The International Fragrance Association (IFRA) has announced today
that the first ever completely revised new Code of Practice has
been issued, giving rise to major implications for the Fragrance