a model walking in the Zero + Maria Cornejo show at New York Fashion Week (image courtesy of CMM PR)

How botanical hair care pioneer PHYTO is staying on trend today

By Deanna Utroske

With product formulations that include plant extracts, a company philosophy that respects the body’s ecosystem, and partnerships that have stylists using PHYTO to create trendy eco-friendly looks at New York Fashion Week, the decades-old brand is holding...


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