Markets like India, China, Africa and the Middle East offer a wealth of opportunities for growth in health and beauty, says the commercial director of GlobalData.
A report by market research firm Euromonitor reveals the methods and strategies which companies can adopt in order to reach the growing middle class in emerging markets.
Procter & Gamble’s focus on the emerging markets is paying off as net sales for the first quarter show a strong increase, but net earnings take a tumble on rising costs.
![A market like India offers great growth promise in health and wellness, for example, as per capita income continues to surge [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/beauty-health-and-wellness-growth-promise-in-emerging-markets-like-india-china-middle-east-and-africa-says-globaldata/16347586-1-eng-GB/Beauty-health-and-wellness-growth-promise-in-emerging-markets-like-India-China-Middle-East-and-Africa-says-GlobalData.jpg)
