Elizabeth Arden

Register now for Cosmetics Design scalp care webinar

Register now for Cosmetics Design scalp care webinar

By Deanna Utroske

December 7, Cosmetics Design convenes a panel of industry insiders with expertise on hair care ingredient and formulation trends that go beyond the category’s most basic functions of cleaning, maintaining, and treating hair. This webinar delves into scalp...

Elizabeth Arden: A beauty brand turnaround case study with Air Paris

Elizabeth Arden: A beauty brand turnaround case study

By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...

Elizabeth Arden reformulating MI out of face creams

Elizabeth Arden reformulating MI out of face creams

By Andrew MCDOUGALL

Cosmetics maker Elizabeth Arden announces that it is reformulating a number of its face creams without the preservative Methylisothiazolinone (MI) and that new products are on the way, having been called out by the Danish Consumer Council THINK Chemicals.

South Korean LG brand now looks to expand in EMEA

South Korean LG brand now looks to expand in EMEA

By Michelle Yeomans

South Korean firm LG Household & Healthcare has been taking more international steps of late, particularly in cosmetics, what with considering to buy Elizabeth Arden and now making plans to further expand in EMEA.

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