International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
December 7, Cosmetics Design convenes a panel of industry insiders with expertise on hair care ingredient and formulation trends that go beyond the category’s most basic functions of cleaning, maintaining, and treating hair. This webinar delves into scalp...
Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...
In June, Revlon announced the acquisition of prestige color and fragrance company Elizabeth Arden. By September the deal was final. Last month Revlon began streamlining the two businesses, and now this week the company has begun employee layoffs.
Cosmetics maker Elizabeth Arden announces that it is reformulating a number of its face creams without the preservative Methylisothiazolinone (MI) and that new products are on the way, having been called out by the Danish Consumer Council THINK Chemicals.
South Korean firm LG Household & Healthcare has been taking more international steps of late, particularly in cosmetics, what with considering to buy Elizabeth Arden and now making plans to further expand in EMEA.
Increasing environmental awareness means that sustainable packaging is becoming a higher priority for both consumers and brand owners, as evidenced by the number of cosmetics firms opting for a greener option.
A big rise in second quarter sales comes off the back of significant growth in the company’s celebrity endorsed fragrances sales worldwide, but the performance still came in below expectations, forcing the company to lower its outlook.
Elizabeth Arden seeks further success through music after entering
into a global licensing agreement with Iconix to develop, market
and distribute fragrances and cosmetics under rapper Jay-Z's
Picking up on the growing trend for lipid-based products,
Elizabeth Arden has reformulated its ceramide skin care capsules,
claiming to make the treatment more effective in fighting facial
and throat skin ageing.
Cosmetic and fragrance giant Elizabeth Arden posted a quarterly
loss on Friday, as it was hit by restructuring costs, but with
marketing spend lower than expected and sales still strong, the
underlying results appear to be solid.
Best-selling romance novelist, Danielle Steel, has embarked on a
new business venture, branching out into the fragrance industry
with the launch of her new perfume 'Danielle by Danielle Steel',
developed and marketed by...
Elizabeth Arden is to team up with singer Mariah Carey for the
launch of a new line of fragrances. The announcement comes just a
few weeks after the company's shares fell on the back of rising
competition in the celebrity fragrance...
Shares in leading US cosmetics company Elizabeth Arden fell last
week after a number of leading financial analysts downgraded their
rating, citing rising competition in the celebrity fragrance market
and a weak start to its new anti-aging...
Elizabeth Arden is standing by its earnings expectations for the
financial year, despite early signs that cosmetics manufacturers
are in for a rough ride as economic conditions continue to look
Elizabeth Arden is making clear moves on the China market for
cosmetic and fragrances, with a 50 per cent jump in sales in the
past two and a half years spurring the company on to buy up its own
distributor in the region.
Elizabeth Arden has entered into an exclusive co-marketing
agreement with Allergan, to re-launch a newly formulated Prevage
anti-ageing formula on a global basis. The move forms part of
Elizabeth Arden's aims to increase its...
Sales of leading brands to mass retailers and the use of big stars
such as Elizabeth Taylor, Catherine Zeta-Jones and Britney Spears
in its advertising campaigns helped boost Elizabeth Arden's sales,
though operating loss was...
Elizabeth Arden has announced that Britney Spears will launch a new
fragrance, called 'Curious', in the autumn. Jennifer Lopez,
meanwhile, has announced an encore to her best-selling Glow by J
Lo, which is due on the shelves...
Elizabeth Arden has posted a Q1 loss smaller than that reported for
the same period last year. The narrowing of losses was driven by
favourable foreign currency exchange rates and an increase in sales
of both higher margin fragrance...
Del Laboratories - a mass-market manufacturer of nail care products
- has announced it is to license Elizabeth Arden trademarks for its
new salon product line. The agreement marks the company's first
entree into the professional...
Cosmetics maker Elizabeth Arden, a company not particularly known
for its teenage appeal, is bringing Britney Spears on board to
develop her own fragrance. The deal has been cited as 'risky' by
analysts, raising more controversy...
US cosmetics and fragrance manufacturer Elizabeth Arden has
reported a loss of net income despite an increase in net sales for
fiscal 2004. Debt extinguishment and restructuring charges had a
negative impact on an otherwise profitable...
Unilever today announced that it has signed a definitive agreement
to sell its Elizabeth Arden business, brands and certain assets to
FFI Fragrances based in Miami Lakes, Florida, USA, for a
consideration of approximately $225 million...