Electronic Commerce

Latest e-commerce trends influencing China

Latest e-commerce trends influencing China

By Natasha Spencer

At eTail Asia 2017, Ann Wang, General Manager of Performance Advertising Solution, Online Media Group, Tencent, revealed how Chinese brands can succeed amid the country’s online market environment and evolving consumer behaviours.

EU beauty brands avoid Amazon at your peril!

EU beauty brands avoid Amazon at your peril!

By Andrew MCDOUGALL

Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...

E-commerce opportunities need to be taken in Germany

E-commerce opportunities need to be taken in Germany

By Andrew MCDOUGALL

German consumers may spend more on cosmetics than any neighbouring market in Europe but there is still a huge gap in the market for beauty firms to sell through digital channels, as e-commerce remains low.

Digital holds key to success in China

Digital holds key to success in China

By Andrew MCDOUGALL

Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.

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