The beauty industry can connect better with consumers by rethinking how it communicates and markets sustainable product offerings, bringing additional aspects into the narrative, say industry executives.
Online sustainable cosmetics educational platform Re-Sources wants to close the knowledge gap between beauty formulators, packaging technologists and marketing to streamline green product development.
Cosmetics Consultants Europe (CCE) and Germany’s RWTH International Academy are launching a cosmetic product safety assessment training course next month covering a range of topics including EU regulation, toxicology and animal testing.
Industry must work hard to future-proof UK beauty, in terms of efficacy of products and reputation, particularly given climate concerns, says the CEO of the British Beauty Council.
Cosmetics Consultants Europe (CCE) will launch a training programme with Germany’s RWTH Aachen University next year that it says should guide the next generation of safety assessors through rising demands of the fast-evolving cosmetics world.
Starting in January 2020, Veronique Drecq will lead a new program at the school—supported by Estée Lauder, IFF, and Douglas subsidiary Nocibé—called Leading a Beauty Brand.
![As the sustainable beauty space booms, building and maintaining trust with consumers will be key for brands [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/business-financial/sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts/16053911-1-eng-GB/Sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts.jpg)
![Re-Sources is an online educational platform aimed at driving knowledge and understanding on sustainable cosmetics at marketing level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/15/sustainable-cosmetics-training-platform-re-sources-targets-marketing-education/12649742-1-eng-GB/Sustainable-cosmetics-training-platform-Re-Sources-targets-marketing-education.jpg)
![Researchers should be careful not to over-emphasise Euro-centric data, remembering that Africa has the highest level of genetic diversity in the world [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/12/dermatology-professor-discusses-skin-pigmentation-research-hurdles-and-opportunities-at-ifscc-2022/16077320-1-eng-GB/Dermatology-professor-discusses-skin-pigmentation-research-hurdles-and-opportunities-at-IFSCC-2022.jpg)
![The British Beauty Council will be supporting industry members in 2023 amidst the ongoing cost of living crisis, political uncertainties and continued need to drive sustainable change [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/british-beauty-council-2022-report-outlines-challenges-ahead-for-beauty-industry-and-2023-goals/16052048-1-eng-GB/British-Beauty-Council-2022-report-outlines-challenges-ahead-for-beauty-industry-and-2023-goals.jpg)
![As the sustainable beauty space booms, building and maintaining trust with consumers will be key for brands [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign.com/headlines/business-financial/sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts/16053911-1-eng-GB/Sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts.jpg)
![The beta-glucans and polyphenols in mushrooms are particularly interesting for the cosmeceutical and nutraceutical spaces [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/05/mushrooms-offer-cosmeceutical-nutraceutical-promise-around-skin-health-immunity-and-wellness-finds-review/16057928-1-eng-GB/Mushrooms-offer-cosmeceutical-nutraceutical-promise-around-skin-health-immunity-and-wellness-finds-review.jpg)
![The refill station has been designed for easy consumer use via a digital interface for blending and refilling in-store [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/coty-files-international-patent-on-fragrance-refill-station-for-simple-in-store-refilling/16071851-1-eng-GB/Coty-files-international-patent-on-fragrance-refill-station-for-simple-in-store-refilling.jpg)
![Consumers across the UK and Europe use beauty and personal care products as a means to boost self-esteem and confidence and this needs to be communicated more [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/cosmetic-toiletry-and-perfumery-association-ctpa-talks-2023-sustainability-and-essentiality-importance/16064228-1-eng-GB/Cosmetic-Toiletry-and-Perfumery-Association-CTPA-talks-2023-sustainability-and-essentiality-importance.jpg)
![The five companies have been recognised for their environmental leadership across climate change, forests and water scarcity - a status only 12 global companies achieved in 2022 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/11/cdp-a-list-2022-features-beiersdorf-firmenich-kao-l-oreal-and-lvmh-as-triple-a-scores-for-environmental-leadership/16074266-1-eng-GB/CDP-A-List-2022-features-Beiersdorf-Firmenich-Kao-L-Oreal-and-LVMH-as-Triple-A-scores-for-environmental-leadership.jpg)
![Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/menopause-beauty-and-wellbeing-needs-open-source-science-r-d-say-experts/15897479-1-eng-GB/Menopause-beauty-and-wellbeing-needs-open-source-science-R-D-say-experts.jpg)