The beauty industry can connect better with consumers by rethinking how it communicates and markets sustainable product offerings, bringing additional aspects into the narrative, say industry executives.
Online sustainable cosmetics educational platform Re-Sources wants to close the knowledge gap between beauty formulators, packaging technologists and marketing to streamline green product development.
Cosmetics Consultants Europe (CCE) and Germany’s RWTH International Academy are launching a cosmetic product safety assessment training course next month covering a range of topics including EU regulation, toxicology and animal testing.
Industry must work hard to future-proof UK beauty, in terms of efficacy of products and reputation, particularly given climate concerns, says the CEO of the British Beauty Council.
Cosmetics Consultants Europe (CCE) will launch a training programme with Germany’s RWTH Aachen University next year that it says should guide the next generation of safety assessors through rising demands of the fast-evolving cosmetics world.
Starting in January 2020, Veronique Drecq will lead a new program at the school—supported by Estée Lauder, IFF, and Douglas subsidiary Nocibé—called Leading a Beauty Brand.
![As the sustainable beauty space booms, building and maintaining trust with consumers will be key for brands [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/business-financial/sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts/16053911-1-eng-GB/Sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts.jpg)
![Re-Sources is an online educational platform aimed at driving knowledge and understanding on sustainable cosmetics at marketing level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/15/sustainable-cosmetics-training-platform-re-sources-targets-marketing-education/12649742-1-eng-GB/Sustainable-cosmetics-training-platform-Re-Sources-targets-marketing-education.jpg)
