Retailers are getting more involved in ethical standards and certifications, with many creating in-house schemes for beauty brands stocked in-store and online, and this trend will continue to rise in importance, says the founder of Ecovia Intelligence.
SPECIAL EDITION: NATURALS & NATURALLY-DERIVED – SOURCING, CHEMISTRY AND CLAIMS
The natural and organic cosmetics category will continue its growth in coming years, but broader green sustainability issues will become central for brands operating in the space, says the founder of Ecovia Intelligence.
![A number of retailers have introduced ethical beauty schemes with in-house standards outlining ingredients allowed and disallowed, as well wider environmental requirements [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/07/beauty-retail-ethical-certification-standards-rising-fast-with-plant-based-halal-and-eco-important-says-ecovia-intelligence/16004465-1-eng-GB/Beauty-retail-ethical-certification-standards-rising-fast-with-plant-based-halal-and-eco-important-says-Ecovia-Intelligence.jpg)
![A lot of the natural and organic pioneers are now leading the charge in wider sustainability efforts as well, from circular ingredients to greener packaging [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/10/natural-and-organic-cosmetics-market-now-focusing-on-sustainability-and-green-beauty-issues-says-ecovia-intelligence/13083984-1-eng-GB/Natural-and-organic-cosmetics-market-now-focusing-on-sustainability-and-green-beauty-issues-says-Ecovia-Intelligence.jpg)
