The Unilever brand has spoken out against young girls increasingly being exposed to adult skin care content and feeling “societal pressures to adopt unnecessary anti-ageing skin care routines.”
Unilever-owned Dove has unveiled a global campaign designed to drive diversity in virtual beauty, collaborating with game developers and a gaming charity to catalyse change and improve female representation in the gaming world.
Unilever-owned international beauty brand Dove is making a final push to inspire more European consumers to align on protecting the EU’s ban on animal testing in cosmetics.
Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
The Body Shop and Dove combining their scale and size brings a collective power to push forward calls to protect the EU’s existing animal testing ban on cosmetics, company executives say.
Global brand growth in beauty and personal care requires strong and consistent performances in key, number one markets first and foremost, says the global thought leadership director at Kantar Worldpanel.
A deep dive into Kantar Worldpanel 2021 Brand Footprint
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.
Personal care major Unilever has reported a net earnings dip for the third quarter of 2020 despite signs of volume-led growth across the business, particularly in skin cleansing.
The Middle East is defined as one of the world’s fastest-growing beauty markets, buoyed by strong purchasing power and high international brand engagement, but what names are ahead of the pack?
Personal care major Unilever has reported a slight dip in total net sales for the first half of 2020 but a 10% surge in net income, largely driven by a strong performance across its hygiene business.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
Unilever has reported a net profit decline for 2019, with a clear slowdown in North Africa, Middle East and Turkey, but says prestige beauty and skin care should stimulate future growth.
Personal care major Unilever will slash use of virgin plastic in half by 2025, cutting use completely or using alternatives such as cardboard, bamboo and recycled materials.
Kantar Worldpanel Brand Footprint 2019 - A Deeper Look
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2019 Brand Footprint.
Brand extensions and format innovations have fuelled growth for Unilever’s beauty and personal care unit for the second quarter of 2019, but more must be done to bolster sales, its CEO says.
Dove has found itself at the centre of a public relations storm over the past few days, following a Facebook advert which showed a black woman turning into a white woman.
The company’s Dove brand has just announced a new collection of hair care products positioned to compete directly with P&G’s popular Head & Shoulders brand of anti-dandruff shampoo.
Unilever personal care brand, Dove, has announced the UK launch of a new body wash range that promises to reduce the level of daily skin damage caused by showering.
![The collaborative campaign is being spearheaded by a new education program designed to help game creators reflect real-life diversity and avoid contributing to stereotypes and biases in design [Image: Unilever/Dove]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/dove-launches-real-beauty-in-gaming-campaign-to-push-diversity-in-games-and-educate-game-creators/15879281-1-eng-GB/Dove-launches-Real-Beauty-in-Gaming-campaign-to-push-diversity-in-games-and-educate-game-creators.jpg)
![The European Citizens' Initiative calling on the European Commission to protect and strengthen the existing EU animal testing ban on cosmetics closes on August 31, 2022 and Dove is calling for more EU consumers to sign [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/26/animal-testing-ban-cosmetics-eu-needs-protection-via-european-citizens-initiative-says-dove/15715020-1-eng-GB/Animal-testing-ban-cosmetics-EU-needs-protection-via-European-Citizens-Initiative-says-Dove.jpg)
![Leading beauty brands are expanding into new categories, new need sets and new consumer moments - all key to maintaining global success in the wider fast-moving consumer goods (FMCG) market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/kantar-worldpanel-brand-footprint-2022-beauty-brand-success-based-on-expansion-strategies/15688815-1-eng-GB/Kantar-Worldpanel-Brand-Footprint-2022-beauty-brand-success-based-on-expansion-strategies.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![The Body Shop and Dove want their partnership and work with animal protection groups to inspire other beauty brands to collaborate on the issue [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/06/dove-and-the-body-shop-talk-animal-testing-ban-eu-campaign-and-importance-of-collaboration/12798581-1-eng-GB/Dove-and-The-Body-Shop-talk-animal-testing-ban-EU-campaign-and-importance-of-collaboration.jpg)
![Exemplary brands that have maintained strong performances in key markets are Lifebuoy, Dove and Dettol - helping overall growth and strength worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-brand-growth-strategy-must-focus-on-key-large-markets-says-kantar-worldpanel-exec/12555557-1-eng-GB/Beauty-brand-growth-strategy-must-focus-on-key-large-markets-says-Kantar-Worldpanel-exec.jpg)
![Lifebuoy and Dettol - two personal care brands heavily focused on hygiene - were the fastest-growing in the world during the period [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/24/top-50-beauty-brands-2021-from-kantar-worldpanel-brand-footprint-show-colgate-lifebuoy-and-dove-most-chosen/12505282-1-eng-GB/Top-50-beauty-brands-2021-from-Kantar-Worldpanel-Brand-Footprint-show-Colgate-Lifebuoy-and-Dove-most-chosen.jpg)
