Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
Global brand growth in beauty and personal care requires strong and consistent performances in key, number one markets first and foremost, says the global thought leadership director at Kantar Worldpanel.
A deep dive into Kantar Worldpanel 2021 Brand Footprint
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.