Creativity

Beauty gets bigger at creative agencies

Beauty gets bigger at creative agencies

By Deanna Utroske

Color and trend forecaster Doneger Creative Services provides intelligence and consults for brands in retail, home, design, and more. Recently the company reconfigured its beauty services; and creative director Jamie Ross and analyst Michelle Rotbart...

Design expert Leslie Sherr is well known for her work as a writer, editor, and brand consultant.

Part 3 Of 4

Cosmetics and Personal Care Packaging: outside inspiration

By Deanna Utroske

Packaging design that’s functional, compelling, and elegant seems intuitive but requires a special combination of powers: observation, creativity, technical knowledge, and an historical appreciation for the cosmetics industry.

Boy designs deodorant that plays Rocky theme tune, goes viral

Boy designs deodorant that plays Rocky theme tune, goes viral

By Simon Pitman

An 11-year old boy may be making packaging designers sit up and think after he re-designed an Old Spice deodorant stick to play the theme tune to the Rocky film when it is used, creating a big impact on the internet and social media.

Procter and Gamble

P&G exec discusses innovation, creativity and sustainability

By Katie Nichol

‘Innovation, creativity, sustainability: buzzwords or bywords?’ is the title of a conference session at Luxe Pack Monaco on 20 September 2011 in which Sumit Bhasin, global leader of innovation at Procter & Gamble Prestige, is participating.

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