E-commerce company Shopee adopts a multi-pronged strategy to enhance brand protection and tackle proliferation of counterfeit products on the online marketplace in partnership with FMCG majors P&G and Beiersdorf.
Introducing digital product passports will be a strong move in tackling greenwashing in various industries, including cosmetics, but will also open up plenty of opportunities to differentiate and engage with consumers, says a digital expert.
Online brand protection specialist SnapDragon has won a Queen’s Award for Enterprise in Innovation for its counterfeit scanning technology – a tool its founder says is crucial in fighting fake cosmetics.
The trademark infringement case is finally over, with 'Get Your MAC On LLC' being ordered by an Arizona federal judge to pay Estée Lauder over $1.8 million for the distribution of counterfeit products.
Following the significant rise in counterfeit cosmetics hitting the
beauty industry security firm ArjoWiggins Security, has introduced
new brand protection devices that are designed to combat the
As all the big cosmetic and toiletry brands continue their battle
to stamp out the damaging effects of counterfeit products, a Swiss
company bas developed a new camera phone technology that can help
distinguish fakes from the real...