Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
Just last month, Colgate announced an agreement to acquired Hello Products LLC. And this month the brand launched a collection of CBD oral care exclusively at Ulta Beauty.
Kantar Worldpanel Brand Footprint 2019 - A Deeper Look
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2019 Brand Footprint.
The National Advertising Division of the Council has recommended that Colgate-Palmolive discontinue advertising claims for its Sensitive Pro-Relief Toothpaste which state that it works faster than Sensodyne, made by market rival GlaxoSmithKline.
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