Coconut water brand Vita Coco has expanded into European hair care with a range of shampoos, conditioners and treatments, and its EMEA head says it’s ready to take on the beauty competition.
This week, reports are circulating that Vita Coco has plans to become a billion dollar brand, making and selling more products in more sectors. What began as a coconut-water business is poised to evolve into an all-things-coconut business.
It's nothing new to say that Asia's consumers prioritize price and texture when choosing and indeed remaining loyal to a beauty brand. However, shoppers are becoming less passive towards eco-friendly products, increasingly prioritizing greener...
Procter & Gamble has signaled that it plans to make more use of
palm oil in its shampoos and detergents instead of relying mainly
on crude oil, which likely to be subject to volatile price changes
in the future.